Brand Manager at SIMS Nigeria Limited

SIMS Nigeria Limited -  For over three decades, SIMS Nigeria Limited has grown from a single store to a nationwide business in the consumer electronics space with locations across Nigeria. Our journey of consistent growth and dedication has been driven by a commitment to quality in every aspect of our business. From our highly skilled and well-informed staff to the innovations and processes we bring to bear to ensure each customer receives top-tier service and dependable products.

With pride, we believe we are on a journey to building a legacy rooted in trust, innovation, and exceptional standards riding on our partnership with Samsung, Royal Electronics, Panasonic, Philips, Beko, Kenwood, Powermatic, and many others. Our values continue to guide us, allowing SIMS Nigeria Limited to thrive in a constantly evolving market while delivering lasting value to our customers, partners, and people across Nigeria. With premium products and unmatched service, we are honored to represent these trusted brands in Nigeria, bringing innovation and quality products directly to our customers with the sole aim of enriching their lives.

As we continue to expand and adapt to meet the growing needs of our market, SIMS Nigeria Limited remains committed to setting the standard in product quality and service across the nation.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Victoria Island, Lagos

Role Overview

• The Brand Manager will be responsible for developing and executing brand strategies that drive awareness, preference, and equity across target markets.
• This role will oversee end-to-end brand planning, communication campaigns, product positioning, and innovation pipelines, working closely with cross-functional teams to ensure consistent brand expression across all consumer touchpoints and trade channels.

Key Responsibilities

• Develop and execute brand strategy including positioning, messaging, and annual brand plans aligned with business goals.
• Lead integrated marketing campaigns (ATL, BTL, and digital) in collaboration with the in-house marketing team to drive brand awareness and engagement.
• Oversee product lifecycle and innovation, coordinating with R&D, sales, and supply chain on launches, improvements, and go-to-market plans.
• Monitor brand performance metrics and analyze consumer insights, sales data, and ROI to optimize brand initiatives.
• Collaborate cross-functionally with trade, sales, and digital teams to ensure consistent brand visibility and retail execution.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• MBA or professional certification in Marketing is an advantage.
• Minimum of 4–6 years of experience in brand management or marketing within FMCG, Consumer Electronics, or related industries.
• Proven experience in leading integrated marketing campaigns and managing cross-functional projects.
• Familiarity with consumer insights tools, brand tracking systems, and data analytics.

Skills & Competencies:

• Strong strategic thinking and brand storytelling ability
• Excellent communication and presentation skills
• Data-driven mindset with commercial acumen
• Creative judgment and attention to detail
• Project management and multitasking capability
• Strong leadership and stakeholder management skills
• Proficiency in Microsoft Office, marketing automation tools, and market research platforms.

Application Closing Date
1st August, 2025

How to Apply
Interested and qualified candidates should send their CV to: employment@simsng.com using the Job Title and preferred location as the subject of the email.