Regional Sales Manager (Trade) - South East at SIMS Nigeria Limited (3 Openings)

SIMS Nigeria Limited, for over three decades, has grown from a single store to a nationwide business in the consumer electronics space with locations across Nigeria. Our journey of consistent growth and dedication has been driven by a commitment to quality in every aspect of our business. From our highly skilled and well-informed staff to the innovations and processes we bring to bear to ensure each customer receives top-tier service and dependable products.

With pride, we believe we are on a journey to building a legacy rooted in trust, innovation, and exceptional standards riding on our partnership with Samsung, Royal Electronics, Panasonic, Philips, Beko, Kenwood, Powermatic, and many others. Our values continue to guide us, allowing SIMS Nigeria Limited to thrive in a constantly evolving market while delivering lasting value to our customers, partners, and people across Nigeria. With premium products and unmatched service, we are honored to represent these trusted brands in Nigeria, bringing innovation and quality products directly to our customers with the sole aim of enriching their lives.

As we continue to expand and adapt to meet the growing needs of our market, SIMS Nigeria Limited remains committed to setting the standard in product quality and service across the nation.

We are recruiting to fill the position below:

Job Title: Regional Sales Manager (Trade) - South East

Locations: Anambra, Delta and Enugu

Role Overview

• The Regional Sales Manager – Trade is responsible for driving revenue, market share, and retail execution within the South East region.
• This role oversees the trade sales team and distributor network, ensures consistent product availability, and executes in-store visibility plans.
• The ideal candidate is a strong sales strategist, people leader, and execution-focused professional with a deep understanding of trade dynamics and channel behavior in FMCG or consumer electronics.

Key Responsibilities

• Drive regional sales growth by executing trade strategies, achieving targets, and expanding numeric and weighted distribution.
• Manage trade channels and accounts, including General Trade, Modern Trade, Open Markets, and Key Accounts, ensuring compliance and strong partner relationships.
• Lead and develop the sales team, providing coaching, performance reviews, and ensuring efficient route-to-market execution.
• Ensure retail execution excellence by collaborating with visibility teams to drive product availability, merchandising, and in-store promotions.
• Oversee sales operations and reporting, analyzing performance, optimizing territory growth, and ensuring product availability through supply chain coordination.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or related field. MBA is an added advantage.
• 5–7 years’ sales experience in FMCG or Consumer Electronics, with at least 2–3 years in a regional or multi-territory leadership role.
• Proven success in managing distributors, retail networks, and field teams.
• Strong commercial acumen, negotiation, and people management skills.
• Ability to analyze data, generate insights, and translate them into sales actions.
• Proficiency in Microsoft Office and CRM/sales reporting tools.

Application Closing Date
1st August, 2025.

How to Apply
Interested and qualified candidates should send their Resumes to: employment@simsng.com using the Job Title and preferred location as the subject of the email.