Head, Brand Management and Strategy at Unified Payments Services Limited

Unified Payment Services Limited is Nigeria’s premier Payments & Financial Technology company that operates as a shared infrastructure for the banking community in Nigeria and Payments Service Provider within and outside Nigeria, with a vision to be the most preferred e-payment service provider in Africa.

We are recruiting to fill the position below:

Job Title: Head, Brand Management and Strategy

Location: Lagos
Employment Type: Full-time

Job Summary

• The Head, Brand Management is responsible for developing, managing, and protecting the brand identity of the fintech company.
• This role ensures brand consistency across all customer touchpoints and oversees the strategic positioning, storytelling, and visual identity of the brand.
• The ideal candidate shouldbe deeply experienced in branding, communications, and customer insight, with the ability to translate business goals into compelling brand experiences that drive growth and customer loyalty.

Key Responsibilities

• Develop and execute the overall brand strategy, including brand architecture, positioning, messaging, and tone of voice.
• Lead the development of brand campaigns to drive awareness, engagement, and customer trust in the company’s products and services.
• Ensure consistent brand expression across all marketing channels, digital platforms, product interfaces, advertising materials, and internal communications.
• Oversee the creation and maintenance of brand guidelines and visual identity systems.
• Conduct regular brand audits and track brand performance metrics (e.g., awareness, sentiment, Net Promoter Score).
• Collaborate with digital marketing, product, corporate communications, and customer experience teams to ensure alignment with brand vision.

Qualifications and Requirements

• Bachelor’s Degree in Marketing, Mass Communication, Business, or related fields
• 7 – 10 years of experience in Brand Management, preferably in Fintech, Tech, Telecommunications, or consumer-focused industries.

Application Closing Date
7th August, 2025.

How to Apply
Interested and qualified candidates should send their CV to: mercy.joseph@up-ng.com using the Job Title as the subject of the email.