Shopper Marketing & Revenue Growth Manager at PZ Cussons Nigeria Limited

PZ Cussons is a dynamic consumer products group and innovator of some of the world's best known and loved brands. Calling on over 130 years of expertise, we operate internationally in carefully selected developed and emerging markets that present the greatest strategic potential for future growth. Our world-class supply chain and distribution networks enable us to meet our global consumer needs and deliver quality brands that add value and enhance everyday lives.

We are recruiting to fill the position below:

Job Title: Shopper Marketing & Revenue Growth Manager 

Job Requisition ID: JR002264
Location: Ilupeju, Lagos
Employment Type: Full time

Key Accountabilities

• Shopper/Customer Insights: Conduct research to understand shopper behavior, preferences, and needs to drive revenue growth
• Strategy Development: Develop and execute annual shopper marketing plans to drive sales, increase customer engagement, and enhance brand visibility.
• Retail Partnerships: Collaborate with retail partners to develop and execute joint marketing initiatives, promotions, and in-store activations both for open market, MT/GO stores and E-Commerce Customers.
• In-Store Experience: Design and implement in-store experiences, including point-of-sale displays, promotions, Gondola alignment and branding.
• Digital Integration: Integrate digital elements into shopper marketing strategies to enhance the shopping experience.
• Measurement and Evaluation: Track and analyze sales data, shopper behavior, and marketing metrics to measure the effectiveness of shopper marketing initiatives.
• Budget Management: Manage budgets and resources to achieve shopper marketing objectives and  “Win at the Shelf”
• Revenue Growth Strategy: Develop and execute revenue growth strategies to achieve sales targets and expand market share.
• Sales Analysis: Analyze sales data, market trends, and customer behavior to identify opportunities for growth.
• Customer Relationship Management: Build and maintain strong relationships with key customers to drive revenue growth and improve customer satisfaction.
• Sales Forecasting: Develop and manage demand forecasts alongside demand planning team to ensure accurate revenue projections.
• Ownership of commercial planning meetings(Step 2)
• Performance Management: Monitor and report on sales performance, identifying areas for improvement and implementing corrective actions.
• Cross-Functional Collaboration: Collaborate with internal stakeholders, including sales, marketing, and product teams, to drive revenue growth.

Measurement / Performance Indicators
Revenue Growth:

• Sales Revenue: Increase in sales revenue attributed to shopper marketing initiatives
• Revenue Growth Rate: Year-over-year revenue growth rate.

Shopper Marketing Effectiveness:

• Shopper Engagement: Increase in shopper engagement metrics (e.g., foot traffic, dwell time, interactions)
• Return on Investment (ROMI): Return on investment for shopper marketing initiatives
• Shopper Insights: Quality and depth of shopper insights gathered through research and analytics.

Operational Efficiency:

• Project Timeliness: Timeliness and efficiency of project execution
• Budget Management: Effective management of budgets and resources.

Qualification, Knowledge, Skills & Experience Needed:
Qualifications:

• First Degree in any discipline
• Computer literacy (MS Word, Excel, PowerPoint).

Experiences (What experience brings success to this role):

• Minimum of 7 - 10 years commercial experience in marketing or sales
• Experience with data analysis and interpretation, including sales data, market research, and shopper insights.
• Full understanding of sales drivers
• Experience with cross-functional teams including sales, marketing, to drive sales result.

Knowledge (What does the person need to know):

• Good knowledge of business objectives and priorities.
• Knowledge of Shopper, channel and category trends

Application Closing Date
18th August, 2025.