Marketing / Creative Director at Peopleplusng

Peopleplusng - We provide exceptional HR support that empowers businesses to succeed. We're committed to delivering tailored solutions that meet the unique needs of each client, from recruitment and talent management to compliance and risk management.

We are recruiting to fill the position below:

Job Title: Marketing / Creative Director

Location: Abuja (FCT) 
Employment Type: Contract

Job Summary

• We are seeking an experienced and visionary Marketing and Creative Director to lead the development and execution of a bold, refined marketing strategy across a group of companies operating at the intersection of clinical aesthetics, dermatology, wellness, and luxury living.
• This role demands a seasoned marketing leader with a deep understanding of luxury lifestyle branding, capable of translating premium medical and wellness services into aspirational yet credible consumer experiences.
• You will define and drive the brand voice, visual identity, and omnichannel strategy to attract and retain a discerning clientele ranging from upwardly mobile professionals to health and beauty-conscious high-net-worth individuals.
• The successful candidate will have proven experience in experience-centric industries such as luxury hospitality, high-end wellness, or premium consumer healthcare.
• You will be responsible for shaping perception, driving engagement, and ensuring brand consistency across subsidiaries, campaigns, platforms, and touchpoints, creating a cohesive ecosystem that reflects elegance, results, and trust.

Key Responsibilities

• Lead the development and execution of brand architecture, messaging frameworks, and positioning strategies that reflect the company’s premium identity and resonate with its upscale market
• Design and execute creative, integrated campaigns across digital platforms, print, influencer networks, public relations, and branded events
• Drive the brand’s digital footprint, overseeing performance marketing, social media, SEO and SEM, CRM, email marketing, and website optimization
• Guide content strategy to reflect premium, value-driven storytelling that connects emotionally with target audiences
• Conduct competitive analysis, trend tracking, and customer research to inform campaign strategies, product positioning, and brand innovation
• Provide creative oversight for campaign visuals, tone, and copy across all touchpoints to ensure consistency with the luxury aesthetic
• Work closely with executive management, sales, operations, and clinical teams to ensure marketing alignment with business goals and service delivery timelines
• Develop KPIs for marketing initiatives, monitor campaign performance, and generate insights for continuous improvement
• Stay ahead of emerging trends in luxury branding, digital marketing, healthcare consumer behavior, and high-end lifestyle media
• Own and manage the marketing budget, ensuring strategic resource allocation and tracking ROI
• Lead, mentor, and manage internal team members, external consultants, and creative partners for effective campaign execution.

Qualifications and Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• A Master’s degree or an international marketing certification is an added advantage
• Minimum of 6 years’ proven experience in brand marketing, preferably within luxury wellness, hospitality, lifestyle, or premium healthcare industries
• Strong strategic thinking, analytical, and creative problem-solving abilities
• Demonstrated ability to lead and deliver complex campaigns across digital and traditional media
• Proficiency in campaign performance tracking, content development, and CRM systems
• Excellent leadership, communication, and stakeholder management skills
• Experience in luxury lifestyle marketing with a deep understanding of aspirational branding, high-touch customer engagement, and premium market positioning.

Salary
N500,000 - N600,000 monthly.

Application Closing Date
10th August, 2025.

How to Apply
Interested and qualified candidates should send their CV and portfolio to: peopleplusng@gmail.com using “Marketing & Creative Director” as the subject of the mail.