Senior Executive - BTL Strategy & Execution (Brand Activation & Events) at BrandEye Media Limited

BrandEye Media Limited is a full-service media strategy and buying agency. At BrandEye Media, we combine cutting-edge research tools and our ‘glocal’ expertise to develop winning strategies and buying solutions for our clients.

We are recruiting to fill the position below

Job Title: Senior Executive - BTL Strategy & Execution (Brand Activation & Events)

Location: Lagos
Employment Type: Full-time

Job Overview

• We are seeking a dynamic, insight-driven, creative, detail-oriented and agile Strategist and Project Execution Senior Executive to join our team and lead the development of impactful brand activation and experiential marketing campaigns.
• The ideal candidate will bridge creativity with consumer behaviour and brand objectives to shape compelling brand experiences.
• He/she will plan, coordinate, and execute brand activations, on-ground events, and promotional campaigns across regions.
• This role requires a deep understanding of marketing strategy, cultural trends, audience insight, excellent organizational skills, vendor coordination, budget handling, on-ground consumer engagement and a strong passion for delivering seamless brand experiences. 

Key Responsibilities
Strategic Planning & Development:

• Translate client briefs into compelling activation strategies and experience journeys.
• Develop strategic frameworks and campaign narratives for on-ground, hybrid, and digital experiences.
• Identify consumer insights, market trends, and behavioural triggers that drive engagement.
• Work closely with creative teams to ensure ideas are strategically sound and rooted in insights.

Research & Insight Generation:

• Conduct primary and secondary research to support campaign ideation and decision-making.
• Monitor industry trends, competitive landscape, and cultural shifts relevant to client categories.
• Develop personas, journey maps, and insight decks that inform execution.

Project Management & Execution:

• Manage end-to-end execution of brand activations, promotional events, roadshows, and experiential campaigns.
• Coordinate with internal teams (creative, design, strategy) to ensure alignment on project objectives and deliverables.
• Ensure timely delivery of all event elements – logistics, production, staffing, and permissions.

Client & Internal Coordination:

• Present strategies and insights to clients with clarity and confidence.
• Serve as a key point of contact for clients during the execution phase.
• Provide regular updates and reports to clients regarding project progress, changes, and outcomes.
• Ensure client satisfaction by maintaining high service standards and attention to detail.
• Collaborate with client servicing, design, production, and digital teams to ensure strategy flows through to execution.

Vendor & Stakeholder Management:

• Identify, evaluate, and manage third-party vendors and on-ground partners.
• Negotiate costs, manage deliverables, and ensure vendor alignment with project goals.
• Ensure compliance with safety and brand guidelines.

Budgeting & Reporting:

• Track and manage project budgets, resource allocation, and cost controls.
• Prepare post-event reports, including expense tracking, feedback, and performance analytics.

On-Ground Supervision:

• Supervise the set-up, execution, and dismantling of events across different locations.
• Manage field teams, promoters, and support staff to ensure quality execution.
• Troubleshoot issues in real time to ensure smooth operations.

Participation in Industry Recognition:

• Identify award-worthy campaigns and contribute to crafting award entries.
• Support documentation and articulation of strategic thinking in case studies for award submissions.
• Collaborate with creative and content teams to ensure strategic rigor in entries for industry awards.
• Billings & Margin (Co-lead team to meet profitability goals in line with the annual business plan by delivering 30%-50% margin outside of agency fees)
• Drive strategic initiatives that directly contribute to achieving individual and team billing targets.
• Ensure all strategic outputs are developed with a strong understanding of scope, budget, and profitability.
• Collaborate with the finance team to align project strategy with commercial objectives.
• Proactively recommend cost-effective solutions without compromising the strategic or creative integrity of the campaign.
• Take ownership of contributing to and maintaining a minimum gross margin of 50% across assigned projects.
• Monitor and evaluate strategic inputs vs. project outputs to maintain profitability and value delivery.
• Balance long-term brand thinking with short-term business impact to justify investment in experiential campaigns.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Event Management, Mass Communication, or related field.
• 2–5 years of relevant experience in a strategy and execution role within an experiential marketing, advertising or brand consultancy environment/agency setting.
• Strong understanding of consumer psychology, cultural trends, and brand positioning.
• Strong project management skills and ability to multitask under tight deadlines.
• Proficiency in MS Office (especially Excel and PowerPoint); familiarity with project management tools and consumer research platforms is a plus.
• Willingness to travel and work on the ground as needed.
• Problem-solving mindset with a hands-on approach.
• Excellent storytelling, interpersonal and communication skills – both written and verbal.
• Experience working on high-impact brand activations, events, or integrated campaigns.
• Ability to balance analytical thinking with creative intuition.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: careerbem@gmail.com using the job title as the subject of the mail.