Market Research Specialist - BNPL at Palmpay Limited

PalmPay is an Africa-focused fintech firm, launched in 2019. PalmPay is a mobile payments platform that offers a number of financial services.

We are recruiting to fill the position below:

Job Title: Market Research Specialist - BNPL

Location: Abuja

Job Summary

• The Market Research Specialist will play a vital role in gathering and analyzing data on consumer behavior, merchant adoption, market trends, competitive positioning, and credit product demand across the Northern region.
• This position supports strategic product decisions and drives customer-centric innovation for the BNPL offering.

Key Responsibilities

• Conduct field and desk research to understand BNPL usage, customer pain points, merchant feedback, and credit appetite across different user segments.
• Analyze market trends, competitor offerings, pricing models, and partnership strategies to inform product positioning and expansion plans.
• Collect data through surveys, focus groups, in-person interviews, and digital analytics tools.
• Work closely with the product, credit risk, and business development teams to provide insights for go-to-market strategies, product improvements, and customer acquisition efforts.
• Monitor KPIs and assist in preparing market intelligence reports, dashboards, and presentations for senior stakeholders.
• Identify new customer segments or under-served micro-markets with BNPL growth potential.
• Support A/B testing initiatives and provide feedback loops based on user research findings.
• Ensure all data collection and research activities are compliant with internal policies and regulatory standards.

Qualifications and Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, or related field.
• 3+ years of experience in market research, preferably within fintech, lending, or consumer finance.
• Solid understanding of the Nigerian consumer lending landscape and credit products.
• Experience conducting both qualitative and quantitative research.
• Strong analytical skills and proficiency in tools like Excel, Google Sheets, Power BI, or Tableau.
• Excellent communication, presentation, and stakeholder engagement skills.
• Familiarity with Abuja’s financial services and retail landscape is highly desirable.
• Ability to work independently, travel within the region when necessary, and meet deadlines.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online