Brand Manager (Growth & Product-to-Market) at Pharmarun

Pharmarun is an on-demand platform providing fast and easy access to medication. We do this by finding, financing and delivering medication to users.

We are recruiting to fill the position below:

Job Title: Brand Manager (Growth & Product-to-Market)

Location: Lagos
Job type: Full-time

Role Description

• This is a full-time hybrid role for a Brand Manager (Growth & Product-to-Market) at PHARMARUN. The role is located in Lagos, with some work from home acceptable.
• As a Brand Manager, you will be responsible for developing and implementing strategies to enhance brand awareness, driving product launches, and ensuring the growth of our services.
• You will oversee market research, coordinate with cross-functional teams, and manage marketing campaigns to promote our brand.
• It’s a growth-driven position that blends brand storytelling, product marketing, and sales enablement to ensure our products resonate with the right audiences and deliver measurable results.
• The ideal candidate understands healthcare consumers, B2B2C market dynamics, and can bridge the gap between product, marketing, and revenue team

Key Responsibilities
Brand Positioning & Market Fit:

• Develop and execute a brand strategy that aligns with Pharmarun’s growth and revenue objectives.
• Define the product’s value proposition for *B2B2C, B2B, and B2C audiences* (e.g., HMOs, hospitals, pharmacies, and end users).
• Work with product and growth teams to ensure *market feedback* informs product development and service enhancements.

Growth-Driven Campaigns:

• Lead integrated campaigns that drive user acquisition, product adoption, and revenue conversion.
• Work closely with the marketing team to create multi-channel strategies(digital, offline activations, community events, partnerships).
• Partner with sales to deliver marketing materials, case studies, and playbooks for closing deals.

Product-to-Market Execution:

• Coordinate go-to-market (GTM) plans for new features, product launches, and service rollouts.
• Develop compelling narratives and content for product promotions across different channels.
• Oversee creative execution — from concept to final delivery — ensuring brand consistency and impact.

Market & Consumer Insights:

• Conduct regular competitor and industry analysis to identify opportunities for differentiation.
• Track customer sentiment and behavior to refine messaging and campaigns.
• Use analytics to measure brand performance, campaign ROI, and user conversion rates

Cross-Functional Leadership:

• Act as the bridge between product, marketing, growth, and operations to ensure aligned execution.
• Support the CEO and growth team with strategic pitches and presentations
• Ensure the Pharmarun brand is visible and credible in the healthcare ecosystem through partnerships, media, and events.

Key Performance Indicators (KPIs)

• Monthly user acquisition growth and active user retention rates
• Contribution of brand campaigns to GMV and revenue growth
• Increase in brand awareness and customer preference scores
• GTM campaign success rates (measured by adoption and engagement).
• Marketing-generated leads and conversion rates for B2B/B2B2C.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or related field.
• 4+ years in brand management, product marketing, or growth marketing (preferably in *healthtech, FMCG, or B2B2C*).
• Proven ability to translate brand vision into measurable growth results
• Strong understanding of digital marketing, product launches, and customer acquisition funnels
• Excellent storytelling, presentation, and communication skills.
• Data-driven mindset with experience in campaign analytics and market research.
• Ability to thrive in a fast-paced startup environment with cross-functional responsibilities.

Application Closing Date
Not Specified.