Social Media Executive at Roperb Dental Clinic

Roperb Dental Clinic is a leading multi-location dental brand in Nigeria known for delivering premium, tech-driven, and patient-centric oral care. We are on a mission to create beautiful, healthy smiles while transforming the dental experience through modern communication and engagement strategies.

We are recruiting to fill the position below:

Job Title: Social Media Executive

Location: Lekki, Lagos
Job type: Full-time (On-site)

Job Description

• We’re expanding our digital presence and looking for a smart, creative, and conversion-focused Social Media Executive to help us drive visibility, educate our audience, and convert leads into patients through engaging content and meaningful interactions.

Job Summary

• The ideal candidate is a hands-on content creator skilled in shooting and editing mobile videos, managing multi-platform social media accounts, and engaging leads via DMs with the goal of converting them into paying patients.
• This is a creative and performance-based role that blends video production, social media management, brand storytelling, and light sales communication.

Key Responsibilities
Content Creation & Videography:

• Use smartphones professionally to record reels, behind-the-scenes, client testimonials, team features, dental tips, and service highlights.
• Edit high-quality mobile-first content using CapCut, InShot, Adobe Rush, or similar tools.
• Regularly generate content ideas aligned with oral health awareness, patient testimonials, and promotional services.

Social Media Management & Posting:

• Plan and manage daily/weekly content across Instagram, Facebook, TikTok, YouTube Shorts, and LinkedIn.
• Ensure timely scheduling, posting, and platform-specific optimization.
• Keep all pages updated, aesthetically pleasing, and on-brand.

DMs & Comment Engagement (Lead Conversion):

• Monitor and promptly respond to DMs, comments, mentions, and story replies.
• Use a conversion-based communication approach to answer service inquiries, provide guidance, and encourage booking.
• Maintain a warm, professional, and persuasive brand voice that builds trust and action.
• Track leads generated from social platforms and report on conversion progress.

Graphic and Caption Support:

• Design simple, eye-catching graphics and quote cards using Canva or Photoshop.
• Write clear, engaging, and error-free captions aligned with the clinic's brand voice.
• Create educational, promotional, and patient-friendly posts for various service categories.

Performance Tracking & Reporting:

• Monitor engagement metrics (reach, shares, saves, likes, clicks).
• Provide weekly and monthly reports on content performance.
• Suggest content optimization based on performance analytics.

Requirements

• 1–3 years of experience in a social media, digital content, or mobile videography role.
• Proven ability to record and edit social content with a phone professionally.
• Proficient with editing apps like CapCut, VN, InShot, or Adobe tools.
• Strong knowledge of Instagram, TikTok, Facebook, and how to build brand presence on each.
• Basic knowledge of Meta Business Suite, Instagram Insights, Facebook Ads Manager, or similar platforms.
• Strong copywriting skills for captions and community replies.
• Excellent writing and conversational messaging skills, especially for customer conversion via DMs.
• Strong eye for design, sound, lighting, and content trends.
• Self-starter with a creative mindset and understanding of persuasive storytelling.
• Ability to work under pressure, meet deadlines, and handle multiple projects.

Preferred Qualities:

• Experience managing social media for a healthcare, beauty, or wellness brand.
• Basic familiarity with advertising campaigns on Meta platforms.
• Portfolio or examples of content that led to actual lead conversions or sales.
• A strong sense of aesthetic, composition, and storytelling.
• Up-to-date on social media trends, platform changes, and viral formats.
• Team player with excellent communication and collaboration skills.
• Interest in patient education and healthcare storytelling.

Remuneration

• Competivitive Salary depending on experience an/incentives tied to growth in social media engagement and conversion performance.
• Pension, HMO and Paid leave Career growth opportunities.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV, sample content or portfolio links (e.g., IG Reels, TikToks, etc.), and a brief cover message to: hello@roperbdentalclinic.com using "Application - Social Media Executive" as the subject of the email