Social Media Content Creator at Passnownow

Passnownow is a leading educational platform dedicated to transforming the learning experience for students in Nigeria and beyond. We provide innovative and accessible digital learning solutions that empower students, teachers, and parents.

We are recruiting to fill the position below:

Job Title: Social Media Content Creator

Location: Lagos

Job Summary

• We’re seeking a creative Social Media Content Creator to produce platform-specific content that educates, entertains, and inspires across our digital channels.

Objective

• To create compelling, educational, and engaging content for Passnownow’s social media platforms, helping to grow our online community, increase brand visibility, and connect meaningfully with students, parents, and educators.

Key Responsibilities

• Plan, develop, and schedule content (text, images, videos, reels, carousels) across Instagram, Facebook, X (Twitter), LinkedIn, and TikTok
• Create content that reflects the brand’s voice, resonates with students, and aligns with educational goals
• Stay on top of trends and challenges that can be adapted into relevant educational formats
• Collaborate with designers, video editors, and marketing team to deliver cohesive campaigns
• Monitor audience feedback, respond to comments/messages, and track engagement metrics
• Repurpose content from blogs, lesson materials, or campaigns into digestible social media formats

KPI & Performance Metrics

• Growth in followers and engagement rates (likes, shares, saves, comments)
• Consistent posting and calendar execution
• Reach and impressions per content type
• Community feedback and responsiveness

Collaboration & Approval Workflows:

• Reports to the Head of Operations and Creative Lead
• Collaborates with design, content, and campaigns team
• Content calendar and key posts must be reviewed and approved weekly

Quality Control Expectations:

• Brand-aligned tone, visuals, and messaging in all posts
• Zero tolerance for spelling/grammar errors or misinformation
• Timely adaptation of trending content with educational value

Required Skills:

• Proven experience creating content for social media (portfolio or samples required)
• Strong writing skills – smart, witty, and on-brand captioning
• Excellent storytelling and writing skills tailored to digital platforms
• Familiarity with design tools (Canva, Adobe Express) and social media schedulers (Meta Suite, Buffer, Hootsuite)
• Understanding of how to adapt tone, format, and message across platforms
• Ability to turn creative briefs into platform-native content strategies
• Awareness of youth culture, trends, and learning content dynamics
• Familiarity with analytics tools like Meta Insights, YouTube Studio, etc.
• Basic video editing and mobile photography/videography is a strong plus.

Application Closing Date
13th August, 2025