Brand Specialist (Digital Design) at Welcome2Africa International

Welcome2Africa International (W2A) is a leading trade and investment facilitation firm committed to transforming Africa’s real sectors by bridging local opportunities with global investors. Through events, trade facilitation, research, and consulting, we help shape Africa's economic landscape. As we expand, we are seeking a creative, fast-paced, and versatile Brand Specialist (Digital Design) to power the visual storytelling of our mission.

We are recruiting to fill the position below:

Job Title: Brand Specialist (Digital Design)

Location: Abuja (FCT)
Employment Type: Full-time

Job Summary

• We’re looking for a highly skilled and driven design professional to own W2A’s visual identity across digital and print channels.
• You must be passionate about branding, capable of producing high-quality designs under tight deadlines, and willing to contribute proactively to brand evolution.
• If you're a visual communicator who can transform strategy into impactful visuals, we want to hear from you.

Core Responsibilities
Brand Identity Development:

• Maintain and enhance a consistent brand identity across all platforms.
• Design logos, color palettes, typography, branded templates, and visual guidelines.
• Produce materials such as brochures, presentations, business cards, and branded souvenirs.
• Periodically audit and refine existing brand assets.

Digital & Print Graphic Design:

• Design graphics for W2A website, social media, newsletters, and marketing campaigns.
• Create high-impact visuals for events: banners, posters, stage backdrops, and publications.
• Ensure all assets are optimized for specific formats and platforms (print and digital).

Visual Content Collaboration:

• Work with the communications and growth teams to design visuals for campaigns.
• Collaborate with other departments to ensure alignment with brand goals.
• Provide creative input that supports and enhances campaign strategies.

Website and Digital Presence:

• Support the redesign and upkeep of the W2A website from a visual design perspective.
• Design engaging infographics, research visuals, and multimedia elements.
• Ensure brand consistency across all digital touchpoints.

Innovation & Trend Research:

• Stay informed about design trends, digital innovation, and competitors’ branding approaches.
• Propose new ideas to elevate W2A’s visual engagement and visibility.

Requirements

• Candidates should possess a Bachelor’s Degree with 2 - 5 years work experience.

Application Closing Date
20th August, 2025.

How to Apply
Interested and qualified candidates should send their application to: hr@welcome2africaint.com using the Job Title as the subject of the email.