Digital Marketing Manager at Pragmatic Technologies Limited

Pragmatic Technologies Limited is a holding company that has top brand presence in Nigeria: PRAG (a top leading brand for stabilizers, inverters, batteries, solar and other power products). It was incorporated in LAGOS, Nigeria with Registration Number 277126. It was registered on 01 Aug 1995. The official brand of Pragmatic Technologies is PRAG.

We are recruiting to fill the position below:

Job Title: Digital Marketing Manager

Location: Obanikoro, Lagos
Employment Type: Contract

Job Summary

• We are seeking a highly skilled and proactive Digital Marketing Manager to own and drive all online marketing activities for PRAG.
• This role will be responsible for developing and executing strategies to grow online visibility, generate leads, and convert traffic into sales for our energy products.

Key responsibilities
Strategy & Planning:

• Develop and implement monthly digital marketing plans aligned with business goals.
• Manage marketing calendar, budgets, and performance targets.
• Advise CEO on trends and digital opportunities.

Campaign Management:

• Plan and execute paid advertising campaigns (Google Ads, Facebook/Instagram, WhatsApp).
• Supervise landing page design, A/B testing, and funnel optimization.
• Lead SEO strategy including blog publishing and on-site optimization.

Analytics & Reporting:

• Monitor KPIs: traffic, leads, conversions, CPL, ROAS.
• Prepare monthly performance dashboards for the CEO.
• Implement tracking tools (GA4, Meta Pixel, Google Tag Manager).
• Team & Vendor Management:

Manage external freelancers or agencies for:

• Ad creative/design
• SEO writing
• Paid media campaigns
• Ensure timely delivery of all digital assets and content.

CRM & Communication:

• Oversee WhatsApp and Email automation workflows.
• Create nurture sequences to turn leads into buyers.

Required Qualifications

• Interested candidates should possess a B.Sc Degree with 3–5 years of hands-on digital marketing experience (B2C or B2B).
• Experience running paid campaigns on Google Ads and Meta Ads
• Strong knowledge of SEO, landing pages, funnels, and retargeting
• Experience working with Nigerian or African markets is a plus
• Familiarity with energy, electronics, or durable goods industries is an advantage
• Excellent project management and reporting skills
• Tools: Google Analytics, Search Console, Meta Business Suite, WordPress, Mailchimp/Hubspot, WhatsApp Business

Work Style:

• Results-oriented, self-managing
• Able to work closely with the CEO for direction and alignment
• Comfortable working with remote freelancers or agencies.

Application Closing Date
28th August, 2025. 

How to Apply
Interested and qualified candidates should send their CV, a brief cover letter, and examples of recent campaigns (especially in paid ads or SEO) to: hr@prag.global using the Job Title as the subject of the mail.