Head, Business Development and Marketing at Masslife Healthcare Limited

Masslife Healthcare Limited, a fast-growing National Health Insurance Authority (NHIA)-Accredited National Health Maintenance Organization (HMO), is committed to delivering high-quality, customer-centric, and affordable health insurance solutions to enrollees across Nigeria. With a strong focus on innovation, exceptional customer experience, and ethical service delivery, Masslife Healthcare Limited continues to redefine access to healthcare in Nigeria’s evolving health insurance landscape. As an equal opportunity employer, we welcome applications from all qualified candidates and are committed to fostering a diverse, inclusive, and growth-oriented workplace that is free from discrimination and harassment.

We are recruiting to fill the position below:

Job Title: Head, Business Development and Marketing

Location: Lagos
Employment Type: Full-time

Job Summary

• In line with our expansion strategy and efforts to strengthen our Business Development and Marketing Team, Masslife Healthcare Limited is seeking a dedicated and experienced Senior Business Development and Marketing Lead to join our Lagos Corporate Office as Head, Business Development and Marketing South-West.
• This is a strategic leadership position reporting directly to the Executive Vice-Chairman/CEO.

Responsibilities

• Identify target audiences and develop marketing plans with specific objectives across different target audience segments.
• Develop and execute marketing strategy and oversee all marketing activities.
• Lead the execution of marketing strategy, programs from start to finish, leveraging internal support and driving collaboration
• Lead, manage, and inspire the marketing team, manage budgets, and ensure marketing efforts align with overall business goals.
• Understand people and build awareness of how our products and services can satisfy their needs
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
• Create brand awareness, drive customer acquisition and retention, and increase sales.
• Create, maintain, and conduct analytics reporting across multiple channels/segments and extract key insights for go-to-market strategies, complete with formal proposals.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify the effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Networking with industry professionals.

Preferred Skills and Qualifications

• Postgraduate degree in Business Administration, Marketing, Economics, or a related field.
• Professional certification in Sales, Marketing, or Business Development, and/or professional membership in health, management, or related bodies will be an added advantage.
• Proficiency with digital marketing strategy
• Proven success in driving revenue growth, building a strong brand reputation, effectively aligning marketing efforts with overall business objectives, consistently delivering positive Return on Investment (ROI), and demonstrating adaptability to market changes.
• Established contacts (prospects and customer base) in the Health Insurance/banking/general insurance Industry.
• Marketing and Leadership Skills
• Willingness to travel.

Work Experience:

• Minimum of 10 years’ experience post-NYSC, in business development, sales, or marketing with at least 5 years in a managerial role specifically within an HMO, Insurance, Banking or related industry.

Required Skills:

• Excellent written, verbal communication, negotiation, and presentation skills
• Strong project management, multitasking, and decision-making skills.
• Metrics-driven marketing mind with eye for creativity.
• Experience with marketing automation and Customer Relationship Management (CRM) tools.
• Strong understanding of the healthcare industry, including the National Health Insurance Authority (NHIA) and Health Maintenance Organization (HMO) operations.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Ability to work independently and collaboratively within a team.

Compensation for this Role

• Compensation for this role is negotiable. This provides an opportunity, during the hiring process, for candidates to discuss and potentially agree on a compensation package that reflects their skills, experience and market value.

Application Closing Date
18th August, 2025

How to Apply
Interested and qualified candidates should send their CV/Resume and cover letter as one file to: hr@masslife.com.ng using "Application for Head, Business Development and Marketing" as the subject of the mail.

Note: Only shortlisted candidates will be contacted.