Digital Marketing Executive at Mactay Consulting

MacTay Consulting is one of the first and leading management consulting firms in Nigeria, providing HR services to our clients in Africa since 1982. We focus on adding value to organisations through customized solutions that meet our clients’ needs. We have a proven track record of providing excellent services that impact our clients’ businesses.

We are recruiting to fill the position below:

Job Title: Digital Marketing Executive

Location: Surulere, Lagos
Employment Type: Full-time
Sector: Health and wellness

Position Summary

• The candidate will be responsible for managing digital campaigns, overseeing social media presence, driving online advertising, and collaborating cross-functionally to support integrated marketing initiatives.

Key Responsibilities
Digital Strategy & Brand Awareness:

• Develop and implement a robust digital marketing strategy tailored to the Nigerian market to promote the organization products and brand values.
• Build strong online brand positioning, targeting both potential members and customers nationwide.
• Identify emerging digital trends and recommend tools or platforms for effective audience engagement.

Social Media Management:

• Plan, schedule, and manage all official social media accounts (Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, etc.).
• Create engaging, informative, and culturally relevant content to increase followers and engagement rates.

Content Creation & Visual Communication:

• Collaborate with graphic designers and content creators to develop multimedia content (images, videos, infographics) for campaigns and promotions.
• Produce compelling blog posts, email newsletters, landing pages, and digital marketing materials.
• Localize global content to suit Nigerian market dynamics and linguistic preferences.

Online Advertising & Campaign Management:

• Plan, execute, and optimize paid campaigns via Google Ads, Facebook Ads Manager, Instagram promotions, YouTube ads, and other digital platforms.
• Conduct A/B testing, monitor campaign performance, and adjust tactics to improve ROI

Website & SEO Management:

• Work with IT or external developers to maintain and update the Nigerian company website with current promotions, events, product information, and success stories.
• Optimize website content for search engines (SEO), improving organic rankings and website traffic.
• Monitor analytics (Google Analytics, Meta Insights, etc.) and report on digital performance metrics.

Requirements

• Bachelor’s degree in Marketing, Mass Communication, Digital Media, or a related field.
• Minimum of 4–6 years of proven experience in digital marketing, preferably in the FMCG, health, or wellness sector.
• Strong command of SEO/SEM, email marketing tools, social media advertising platforms, and content creation tools (e.g., Canva, Adobe Creative Suite).
• Excellent knowledge of digital analytics platforms (Google Analytics, Facebook Business Suite, etc.).
• Creativity, attention to detail, and the ability to work in a fast-paced, multicultural environment.

Salary
N300,000 / Month.

Application Closing Date
22nd August, 2025.