National Sales Manager at an FMCG / Food Space - Westfield Consulting Limited

Westfield Consulting Limited - Our client, an FMCG / Food Space, is recruiting to fill the position below:

Job Title: National Sales Manager

Location: Lagos
Employment Type: Full-time
Report to: General Manager (Commercial and Distribution)
Supervises: Regional Sales Managers (North, West, South and East)

Job Purpose

• The experienced and results-driven National Sales Manager will lead our sales efforts across Nigeria.
• The successful candidate will be responsible for building and managing sales channels, developing and executing sales strategies, and driving revenue growth across all our product.
• The ideal candidate will have a deep understanding of the Nigerian market, excellent leadership skills, and a proven track record of success in sales management.

Key Responsibilities

• Sales Strategy Development: Develop and execute national sales strategies to drive revenue growth, increase market share, and expand distribution channels.
• Sales Channel Management: Build and manage sales channels, including retail, wholesale, and distribution partnerships, to ensure nationwide coverage.
• Team Management: Lead and manage a team of sales representatives, providing guidance, training, and support to ensure achievement of sales targets.
• Retail Sales: Develop and execute strategies to drive retail sales growth, including managing relationships with key retail partners and ensuring product availability.
• Wholesale Sales: Build and manage relationships with wholesalers, distributors, and dealers to ensure widespread distribution of our products.
• Market Intelligence: Gather market intelligence on competitors, consumer behavior, and market trends to inform sales strategies.
• Sales Performance Monitoring: Monitor and analyze sales performance, identifying areas for improvement and implementing corrective actions.
• Budget Management: Manage sales budgets, ensuring effective allocation of resources and ROI on sales investments
• Reporting and Analysis: Provide regular sales reports, analysis, and insights to inform business decisions

Key Performance Indicators

• Achieve or exceed monthly and quarterly sales targets across all channels
• Increase the number of active retailers and distributors across key regions.
• High-performing, motivated team with clear accountability and reduced turnover
• Improved product availability and visibility in retail outlets nationwide.
• Strong relationships with key customers and reduction in complaints/returns
• Timely and accurate sales and demand forecasts shared with supply chain team
• Increased market share in new and existing territories.

Requirements

• A good first degree in social/ Management/Marketing/Business Administration.
• Membership of any professional body is and added advantage
• Minimum of 5 - 7 years Marketing hands on work experience in a similar role in a related industry (FMCG/Food)

Knowledge:

• Understanding of the Nigerian market, sales channels, and distribution networks
• Good knowledge of interrelationship between sales and other supporting units (Sales, Accounts, Logistics & and other future units)
• Knowledge of core Business Processes (Outlet Census and Mapping, Route Planning and Alignment, Field Sales, Distribution Management, Field Coaching/Training, etc
• Knowledge of Market Intelligence Gathering and Channel and Shoppers Behaviour and Adaptation trends
• Leads regional Field Sales function.
• Excellent leadership, communication, and interpersonal skills.
• Understands the roles and functions of supporting units (accounts, HR, etc)
• Demonstrated ability to motivate and develop people.
• Has ability to work with little or no supervision, show clear understanding of outlets coverage with mindset to lead in all outlets and be above competition.
• Quality reports.

Salary
Very competitive.

Application Closing Date
29th August, 2025.

How to Apply
Interested and qualified candidates should send their recent CV to: victor.allu@westfield-consulting.com using the Job Title as the subject of the mail.

Note: Only shortlisted candidates will be contacted.