Head of Marketing at 1Techlink Limited

1Techlink is a dynamic technology-driven company powering multiple ventures aimed at transforming how Africans live, learn, trade, and transact.

With a strong presence in e-commerce (Qwikkie), Edutech (1Techlink Academy), and Finance (Loans and POS Services), we are redefining the digital experience across sectors.

We are recruiting suitable candidates to fill the position below:

Job Title: Head of Marketing

Location: Sabo,Yaba - Lagos
Employment Type: Full-time
Reporting to: Chief Vision Officer (CVO)

Job Summary

• The Head of Marketing will lead and drive the overall marketing strategy across all 1Techlink business units.
• This includes overseeing branding, digital marketing, customer acquisition, public relations, and growth marketing initiatives.
• The ideal candidate is a results-oriented strategist with strong leadership skills, capable of turning vision into measurable growth, while maintaining a consistent brand message across all platforms.

Key Responsibilities
Strategy & Leadership:

• Develop and execute comprehensive marketing strategies aligned with company goals and business unit objectives.
• Lead the marketing team and oversee agency/vendor relationships.
• Provide marketing insights and reports to executive leadership for strategic decisions.
• Set clear KPIs for each campaign and business line, ensuring effective ROI tracking.

E-commerce (Qwikkie):

• Plan and execute customer acquisition and retention campaigns across digital platforms.
• Collaborate with product and sales teams to grow vendor and customer adoption.
• Drive performance marketing (SEM, display ads, influencer campaigns) to increase app downloads and transactions.
• Optimize marketplace visibility through SEO, partnerships, and promotions.

Edutech (1Techlink Academy):

• Lead outreach campaigns to drive course enrollments and brand awareness.
• Collaborate with the academic and tech teams on landing pages, webinars, and email marketing.
• Drive tutor recruitment and educational partnerships.

Performance Metrics (KPIs)

• Customer acquisition and retention rates across all verticals
• ROI on marketing campaigns
• Website and app traffic growth
• Social media engagement and brand visibility
• Lead conversion rates
• Market share and revenue contribution
• Career growth in a rapidly expanding tech ecosystem.

Qualifications and Requirements

• Bachelor’s Degree in Marketing, Communications, Business Administration, or related field (MBA or certifications are a plus).
• 5–10 years of marketing leadership experience, preferably in tech, e-commerce, or fintech sectors.
• Proven success with multi-channel marketing strategies and performance marketing.
• Experience with marketing automation tools, data analytics, and CRM platforms.
• Excellent communication, leadership, and stakeholder management skills.
• Creative, analytical, and hands-on approach to marketing.

Loans and POS Business:

• Design campaigns to promote loan offerings and POS device deployments.
• Ensure regulatory-compliant financial messaging and transparency.
• Build trust in financial products through storytelling and social proof.

Branding & Communications:

• Ensure consistent brand messaging across all customer touchpoints and business units.
• Oversee PR initiatives, press releases, and corporate communication.
• Manage social media strategies, community engagement, and content calendars.

Team Management & Development:

• Recruit, train, and mentor high-performing marketing professionals.
• Manage team performance, budgets, and timelines.
• Foster a culture of creativity, experimentation, and accountability.

Key Competencies:

• Strategic Planning and Execution
• Data-Driven Decision Making
• Digital & Performance Marketing
• Brand Management & Positioning
• Campaign Management
• Leadership & Team Building
• Strong Copywriting & Communication Skills.

Salary
N500,000 - N700,000 / month.

Application Closing Date
30th August, 2025.

How to Apply
Interested and qualified candidates should send their CV to: hr@1techlink.com using the Job Title as the subject of the mail.