Digital Marketing Officer at a New Private Hospital - Biz Afric Solutions

Biz Afric Solutions - Our client is a new private hospital that provides sustainable, efficient, and high-quality healthcare through integrated outpatient, inpatient, emergency, maternity, and diagnostic services.

They are recruiting to fill the position below:

Job Title: Digital Marketing Officer

Location: Lagos 
Employment Type: Full-time

Job Summary

• The Digital Marketing Officer will be responsible for creating and implementing online marketing strategies to promote the hospital’s services, enhance its brand visibility, and engage with patients through digital channels.
• This role requires creativity, strong communication skills, and the ability to analyze marketing performance for continuous improvement.

Key Responsibilities

• Develop and execute digital marketing campaigns across social media, email, and search engine platforms.
• Manage and update the hospital’s website content for accuracy and SEO optimization.
• Create engaging multimedia content, including graphics, videos, and blog posts, to promote hospital services.
• Monitor, analyze, and report on the performance of digital campaigns using analytics tools.
• Respond to online inquiries and engage with followers on social media to build community trust.
• Collaborate with clinical and business development teams to promote special programs, health events, and awareness campaigns.
• Manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) to increase patient reach.
• Stay updated on digital marketing trends, tools, and best practices in healthcare marketing.
• Maintain an online reputation by monitoring reviews and ensuring timely responses.

Qualifications & Requirements

• Bachelor’s Degree in Marketing, Communications, or a related field.
• Minimum of 3 years’ experience in digital marketing, preferably in healthcare or service industries.
• Proficiency in social media management tools, SEO, Google Analytics, and online advertising platforms.
• Basic graphic design and video editing skills are an advantage.
• Excellent communication, creativity, and time management skills.

Working Conditions:

• Standard office hours with occasional evening or weekend work for events or campaign deadlines.

Salary
N180,000 - N200,000 monthly.

Application Closing Date
31st August, 2025.