Marketing Manager - Fashion Mall at Prohuman Capital Consulting

Prohuman Capital Consulting is a dynamic HR consulting firm dedicated to empowering organizations with comprehensive human resources expertise and strategic guidance. Founded on the principle that exceptional talent management drives business success, we partner with companies to navigate their most complex HR challenges and unlock their human capital potential. Our reach extends to companies in and around West Africa, where we do business with diverse organizations seeking strategic HR solutions. At Prohuman Capital Consulting, we believe that every organization is unique. Our consultative approach begins with understanding your specific business context, industry dynamics, and organizational culture. We then develop customized solutions that are practical, implementable, and measurable.

We are recruiting to fill the position below:

Job Title: Marketing Manager - Fashion Mall

Location: Ikeja, Lagos
Employment Type: Full-time

Job Summary

• The Marketing Manager will be responsible for developing and executing marketing strategies for a Retail Mall and fashion Store.
• The role involves driving foot traffic, enhancing customer engagement, promoting in-store events, and contributing to sales growth through targeted and creative marketing campaigns.
• The ideal candidate will possess a strong understanding of both traditional retail marketing and digital engagement, with experience in managing high-traffic retail environments.

Key Responsibilities

• Plan, develop, and implement marketing campaigns for the supermarket and fashion mall, including seasonal promotions, product launches, in-store activations, and special events.
• Develop strategies to drive foot traffic and improve customer retention, ensuring customer loyalty through tailored promotions and campaigns.
• Manage and optimize the mall’s digital presence, including social media channels, website content, and online directories, to drive brand visibility and attract new shoppers.
• Work closely with the retail teams across the supermarket and fashion mall to coordinate marketing efforts and ensure consistency in messaging and branding.
• Oversee the creation and distribution of marketing materials, including flyers, banners, digital content and promotional assets.
• Build and maintain relationships with external vendors, media partners, and influencers to expand marketing reach and increase brand visibility.
• Monitor and analyze the performance of marketing campaigns, leveraging tools such as Google Analytics, POS data, and customer feedback to assess effectiveness and return on investment (ROI).
• Organize and execute mall-wide events, such as fashion shows, holiday promotions, special weekend deals, and product tastings, to drive engagement and sales.
• Supervise and support junior marketing staff, interns, and external agencies involved in campaign execution, ensuring alignment with the overall marketing strategy.
• Work with the retail teams to ensure brand consistency across all marketing channels and enhance the overall customer experience in the mall.
• Be available to work weekends as required to oversee marketing activities and sales events.
• Stay informed about the latest retail industry trends, emerging technologies, and best practices in marketing to keep the mall's marketing efforts fresh and competitive.

Qualifications
Education:

• Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
• Masters is an added advantage.

Experience:

• A minimum of 5 years of experience in marketing, with at least 2 years in a managerial role.
• Experience in retail, shopping mall management, supermarkets, or fashion retail is preferred.

Skills & Knowledge:

• Strong understanding of consumer behavior in physical retail environments.
• Experience in organizing in-store promotions, events, and visual merchandising.
• Proficiency in digital marketing tools (e.g., Google Analytics, Meta Business Suite, Canva, Adobe Creative Suite).
• Excellent communication, leadership, and interpersonal skills.
• Strong project management and organizational abilities.

Preferred Skills:

• Experience in managing loyalty programs and CRM tools.
• Ability to analyze retail sales data and develop insights to inform marketing decisions.
• Knowledge of local market trends and customer demographics.

Application Closing Date
28th August, 2025.

How to Apply
Interested and qualified candidates should send their CV to: prohumancapitalinfodesk@gmail.com using the job title as the subject of the email.

Note: We appreciate all applications; however, only shortlisted candidates will be contacted.