Senior Marketing & Sales Lead at Cover Alarm Systems Limited

Cover Alarm is building the future of security in Nigeria. We provide AI-powered CCTV, fire and burglary alarm systems, and Buy-Now-Pay-Later (BNPL) security packages that make safety affordable and accessible for homes, businesses, estates, and government agencies. With ambitious expansion plans across Nigeria, we’re seeking a versatile, results-driven marketing leader to spearhead our growth.

We are recruiting to fill the position below:

Job Title: Senior Marketing & Sales Lead

Location: Abuja (FCT)
Employment Type: Full-time

Responsibilities
Marketing Strategy & Execution:

• Develop and execute integrated marketing campaigns (digital, offline, B2B, B2G).
• Craft messaging that makes our BNPL Security Offers irresistible.
• Oversee brand positioning across multiple states and verticals.

Sales Leadership:

• Drive direct sales, partnerships, and reseller growth.
• Achieve aggressive monthly/quarterly sales targets.
• Build and lead high-performing sales/marketing teams.

Partnership Development:

• Forge strategic partnerships with real estate firms, estates, SMEs, schools, and government agencies.
• Develop reseller and distributor channels for mass-market penetration.

Data & Performance

• Deploy CRM and digital analytics to track campaign ROI
• Continuously optimize sales funnels for conversion.

Requirements

• Proven Track Record: 7+ years in marketing & sales, preferably in security, telecoms, fintech, or related industries.
• Versatile Expertise: Strong in digital marketing, field sales, B2B/B2G partnerships, and channel management.
• Sales Generator: Demonstrable success in closing large-value contracts and exceeding sales quotas.
• Innovative Mindset: Skilled at creating offers, campaigns, and strategies that scale fast.
• Leadership: Ability to inspire, mentor, and drive sales teams.
• BNPL/Subscription Sales Experience (highly desirable).
• Excellent communication, negotiation, and presentation skills.

Salary
N250,000 - N300,000 Monthly. 

Application Closing Date
31st August, 2025.

How to Apply
Interested and qualified candidates should send their CV + Cover Letter (highlighting your biggest marketing/sales achievements) to: coveralarmng@gmail.com using "Senior Marketing & Sales Lead – Security Solutions" as the subjct of the mail.