Marketing Officer at Louis Industrial Group

Louis Industrial (LIG) has established a solid reputation for providing quality products, competitive pricing and the highest level of efficient and professional service to our customers. Firmly positioned as market leaders, LIG was known as the “Truck and Trailer Parts Source” for many years.  

LIG carries the largest inventory of heavy-duty spare parts in Jamaica and the Caribbean with over 30,000 different stock items. We are the ultimate conduit between suppliers and end users. These characteristics coupled with our vast experience, help us to provide a solution that satisfies our primary objective of minimizing the downtime for our customers’ equipment.

We are recruiting to fill the position below:

Job Title: Marketing Officer

Location: Lagos

Job Summary

• The ideal incumbent will focus on promoting the company’s products and services to individual consumers.
• With the primary goal of increasing brand awareness, driving customer acquisition and improving customer loyalty through effective marketing strategies.
• The Marketing Officer will manage the branding, public relations and promotional strategy with a focus on B2C and B2B target audiences.
• The incumbent will be responsible for building campaigns to support sales initiatives digitally and on the ground, routinely update the user personas and perform administrative duties to adhere to the department’s standards.
• This role will require collaboration with cross-functional teams, including Marketing, Sales, Customer Service and Supply Chain. 

Responsibilities

• Identify, onboard and manage a network of promoters to support marketing and sales objectives.
• Responsible for curating campaigns targeting all customers at different levels of the sales funnel
• Work with the creative unit to produce print and online materials and assist with graphic design as needed.
• Work with the sales team to accurately fine tune campaigns to increase ROIs
• Maintain relationships with key media outlets, influencers, customers and suppliers to capitalize on opportunities that will improve the company’s image in the market.
• Maintain the inventory of the marketing team inclusive of upkeep and usage. Procuring, logging and organizing promotional items for the department
• Organize, coordinate, and execute marketing events, both in-store and in trade.
• Provide report on campaigns and market research as required.

Requirements

• Degree in Marketing, Business, Communication, or any other related discipline
• A minimum of 3 years’ experience working in the FMCG or Automotive industry
• Strong Communication Skills
• Previous experience in lead generation and nurturing
• Experience in budget management and resource allocation
• Experience in event and sponsorship management
• Proven record of campaign management from conceptualization to closing
• Tech Proficiency: Experience with tools like Microsoft Office, CANVA, ASANA

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online