Van Sales Representatives at a Cereal Company at Talent Ace Limited

Talent Ace Limited - Our client, a cereal company, is recruiting to fill the position below:

Job Title: Van Sales Representative

Location: Lagos (Island & Mainland routes as assigned)
Employment Type: Full-time
Reports to: Territory Sales Manager
Direct stakeholders: Route Accountant/Cashier, Warehouse/Inventory Officer, Trade Marketing, Logistics/Fleet, Finance (AR)

Role Summary

• Field–based sales role responsible for van–driven distribution, merchandising, and cash/stock reconciliation across assigned routes in Lagos.
• The Van Sales Representative (VSR) grows numeric & weighted distribution, executes perfect store standards, acquires and services retail customers (open markets, neighborhood stores, supermarkets, kiosks), and ensures timely remittance and accurate records.

Key Responsibilities
Route-to-Market & Selling:

• Execute daily route plan (coverage, call frequency, call sequence) to meet outlet visit targets.
• Prospect and open new outlets; collect complete customer data and KYC where required.
• Sell full cereal portfolio using objectives per SKU, pack size, and price point; upsell bundles/mix.
• Negotiate shelf space, secondary placements, and point-of-sale execution per brief.
• Manage orders, issuance of invoices/receipts, and delivery from van stock in one visit (“sell & deliver”).
• Monitor competitor pricing, promos, and provide timely feedback.

Merchandising & Visibility:

• Achieve planogram standards: facings, eye-level placement, FIFO/FEFO rotation.
• Set up POS materials (wobblers, shelf strips, danglers) and ensure hygiene/cleanliness of display.
• Conduct on-the-spot stock checks; remove damaged/expired packs and complete documentation.

Cash & Stock Control:

• Maintain accurate van loading/unloading with warehouse team; reconcile start- and end-of-day stock.
• Collect cash/transfer per company policy; ensure same-day remittance and documentation.
• Prevent stock shrinkage; report variances immediately with supporting evidence.
• Use hand-held/ERP/app to post sales, receipts, returns, and route notes in real time.

Customer Relationship & Service:

• Build strong retailer relationships; handle complaints and product education (taste, nutrition, pack formats).
• Monitor OSA (On-Shelf Availability) and sell gap-closing replenishments.
• Manage returns per policy (damages, near-expiry, wrong deliveries).

Compliance, Safety & Assets:

• Drive safely with valid driver’s license; comply with FRSC/LASTMA rules.
• Conduct daily vehicle checks (tyres, lights, horn, brake, oil, coolant); keep van clean and branded correctly.
• Adhere to food safety/handling, HSE, and quality standards (no exposure to moisture/heat, secure packaging).
• Follow anti-bribery, anti-corruption, and data protection policies.

Reporting & Insights:

• Submit accurate EOD reports: sales vs. target, collections, coverage, merchandising photos, competitor intel.
• Recommend micro-promos, price packs, and route optimization based on sell-out patterns.

Key Performance Indicators (KPIs)

• Sales volume & valuevs. monthly target (by SKU and pack).
• Numeric distribution: Active buying outlets vs. universe.
• Weighted distribution/OSA in priority stores.
• New outlet openings per month and 90-day retention rate.
• Perfect store score: Planogram compliance, facings, display execution.
• Strike rate (buying outlets ÷ calls) and drop size (cartons per buying outlet).
• Cash & stock reconciliation accuracy (variance ≤ 0.2% of van value).
• Compliance: zero safety violations, valid documentation, on-time remittance.
• Customer satisfaction (complaint resolution time, repeat orders).
• Route productivity: calls/day, time-in-market, geo-tag accuracy.

Qualifications & Experience

• OND / NCE / HND / BSc preferred (any discipline).
• 1 - 3 years van sales / field sales experience in FMCG (cereals, snacks, beverages or related).
• Valid Nigeria driver’s license with clean driving record; confident driving manual/automatic vans in Lagos.
• Familiarity with Lagos trade channels and routes (e.g., Mile 12, Oyingbo, Trade Fair, Balogun, CMS, Yaba, Ikorodu, Alaba, Festac, Surulere, Ikeja, Ajah/Lekki, Epe, Abule-Egba, Iyana Ipaja, Egbeda, Sango-Otta, Mowe-Ibafo).
• Working knowledge of mobile sales apps/ERP (Android), basic Excel/Google Sheets.

Salary
N180,000 monthly.

Application Closing Date
31st August, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online
Or
Interested and qualified candidates should send their CV to: dola.olaribigbe@talentaceltd.com using the job title as the subject of the email.