Chief Operating Officer at an FMCG Company - Westfield Consulting Limited

Westfield Consulting Limited - Our client in the FMCG space is looking for a qualified and passionate candidate to fill the position below:

Job Title: Chief Operating Officer

Location: Lagos 
Report to: MD/CEO
Employment Type: Full-time

Job Purpose

• The Chief Operating Officer (COO) will be responsible for driving operational excellence, profitability, and growth across the QSR business.
• The role requires a seasoned executive with a proven track record in operational turnaround within QSR, Retail, or FMCG sectors in Africa, preferably in Nigeria.
• The COO will lead strategy execution, streamline operations, and ensure best-in-class customer experience while maintaining strict cost control and operational efficiency.

Key Responsibilities
Strategic Leadership & Business Growth:

• Develop and implement operational strategies that drive revenue growth, profitability, and market share expansion.
• Lead operational turnaround initiatives to improve cost efficiency, supply chain effectiveness, and restaurant performance.
• Ensure alignment between business goals and market dynamics to sustain competitive advantage in the Nigerian QSR sector.

Operations & Performance Management:

• Oversee daily operations across all restaurants, supply chain, and logistics functions to ensure seamless execution.
• Implement data-driven decision-making using KPIs such as sales per store, customer satisfaction scores, operational efficiency, and cost control.
• Improve speed of service, order accuracy, and quality assurance to enhance customer experience.

Supply Chain, Procurement & Cost Optimization:

• Develop and oversee an optimized supply chain model to reduce costs and prevent disruptions.
• Drive local sourcing strategies to mitigate currency risks and improve profitability.
• Work with vendors and partners to ensure quality, competitive pricing, and reliable delivery of raw materials

Financial & Profitability Management:

• Drive P&L accountability, ensuring each outlet contributes positively to the company's bottom line.
• Identify and execute cost-saving initiatives while maintaining quality and efficiency.
• Lead initiatives to reduce wastage, optimize inventory, and enhance financial discipline across all operations.

People & Leadership Development

• Lead, coach, and develop a high-performing operations team that can scale with the business.
• Foster a culture of accountability, innovation, and customer-centricity.
• Ensure best practices in employee training, retention, and motivation across all levels.

Customer Experience & Brand Positioning:

• Enhance the customer experience strategy to improve brand loyalty and market positioning.
• Ensure high standards of food safety, hygiene, and quality control.
• Develop and execute innovative menu and service improvement initiatives based on customer feedback and market trends.

Technology & Digital Transformation:

• Drive technology adoption in POS systems, online ordering, delivery platforms, and AI-driven analytics to enhance operational efficiency.
• Lead digital transformation strategies to improve operational agility and customer convenience.

Key Performance Indicators

• Measure year-over-year growth in revenue, EBITDA, gross profit (GP), and profit after tax (PAT).
• Increase in sales and revenue compared to previous periods or targets.
• Return generated on capital invested in operational improvements, expansion, or new initiatives.
• Track market share growth in the Nigerian QSR sector.
• Successful entry into new regions or countries (e.g., within Nigeria or into neighbouring African markets).
• Monitor average monthly sales per store as a measure of outlet performance
• Use Net Promoter Score (NPS) or Customer Satisfaction Index (CSI) to gauge customer experience
• Evaluate labour-to-sales ratio and other operational cost metrics.
• Achievement of Supply Chain Department’s budget/targets/objectives
• Percentage of strategic initiatives (e.g., process improvements, technology adoption) that are fully executed on time and within budget.

Requirements

• Bachelor’s degree in Business Administration, Operations Management, Supply Chain, or related field. An MBA or relevant executive leadership certification is highly desirable.
• Membership of the CIPS, CILS, CILCS, CISCOM, Lean Six Sigma or any other related professional qualification is required.
• Experience & Industry Knowledge Minimum 15 years of leadership experience in QSR, FMCG, or Retail, with at least 5 years in a COO or equivalent role.

Knowledge:

• Proven track record of operational turnaround in a QSR/Retail/FMCG business in Africa, preferably Nigeria.
• Strong understanding of the Nigerian business landscape, consumer behaviour, regulatory requirements, and supply chain challenges.

Salary
Very competitive.

Application Closing Date
31st August, 2025.

How to Apply
Interested and qualified candidates should send their current CV to: victor.allu@westfield-consulting.com using the Job Title as the subject of the mail.

Note: Only shortlisted candidates will be contacted.