Field Market Analyst at Givanas Group

Givanas Group is a dynamic and innovative multi-business organization operating across multiple industries, providing high-quality products and services to customers across West Africa. Established in 1993, the group has expanded its operations to include manufacturing, distribution, trading, hospitality, and industrial printing.

We are recruiting to fill the position below:

Job Title: Field Market Analyst

Location: Victoria Island, Lagos (extensive in-market travel required)
Employment Type: Full-time
Reports To: Group Marketing Manager

Role Overview

• We are seeking a Field Market Intelligence & Consumer Research Analyst to support our commercial and product strategy through on-ground market visits, competitive intelligence, and consumer testing. You’ll play a hands-on role gathering actionable insights from across key markets to guide internal decisions.
• This role requires frequent field travel (up to 1–2 months at a time), especially across major cities and open markets.

Key Responsibilities

• Conduct regular field visits to track retail execution, competitor activities, and product performance.
• Lead consumer research sessions (interviews, focus groups, testing).
• Monitor pricing trends, packaging comparisons, and promotional activities.
• Compile insights and recommendations in clear reports for marketing, product, and sales teams.
• Build and update dashboards using Excel or Power BI.
• Maintain strong coordination with field sales and trade marketing teams.

Requirements

• Candidates should possess a Bachelor’s Degree
• 2–4 years in market research, sales analysis, or trade marketing (FMCG preferred).
• Proficient in Excel; experience with Power BI or data visualization tools is an advantage.
• Excellent communication and observation skills.
• Detail-oriented and self-driven with strong reporting discipline.
• Willingness to travel extensively and work independently in field locations.

Salary
N250,000 - N300,000 Monthly.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online