Beauty Specialist at Shengway Global Merchant Limited (Miniso Nigeria) - 2 Openings

Shengway Global Merchant Limited is a retail trading company, operating with the brand name “MINISO”. MINISO is a fast-growing international retail chain brand with over 6000 stores across Europe, Asia, Africa, America and Oceania and has established strategic partnerships with over 100 countries. MINISO focuses on fashionable and relaxed high-quality lifestyle products including electronics, personal care and beauty, home essentials, sports, gifts, toys, stationery, seasonal products, amongst many others, which covers every aspect of life. In addition to the quality and creativity, MINISO values the shopping experience of its customers and dedicates itself to being a fashionable, close-to-life brand that provides customers with a better shopping experience. Shengway Global Merchant Ltd (Miniso Nigeria) has several stores in the country

We are recruiting to fill the position below:

Job Title: Beauty Specialist

Locations: Abuja (FCT) and Lagos

Responsibilities

• Identify customer’s needs and preferences, providing personalized advice on suitable beauty products.
• Demonstrate makeup application, skincare routines, and other beauty techniques.
• Drive sales by promoting products and services, potentially including upselling or recommending new items.
• Provide excellent customer service, address inquiries, and build a strong and stable customer base and relationships.
• Keeping the work area clean and organized, adhering to hygiene protocols, and ensuring product displays are attractive.
• Keep abreast on latest beauty trends.
• Receiving customers in the store and providing professional beauty consultation services for customers who come to the store.
• Assist the store manager to do a good job in store management.
• Training of selected employees across several stores in beauty skills.

Qualifications 

• Bachelor's degree or Higher National Diploma.
• Relevant professional qualification or certification.
• Minimum of 3 years experience as a beauty specialist in a retail store or similar role.

Required Skills:

• Must possess in-depth knowledge of various beauty products, including ingredients, benefits, and application techniques.
• Strong Communication and Interpersonal Skills.
• Sales and Persuasion Skills.
• Solid Customer Service Orientation.
• Adaptability and Multitasking.
• In-depth understanding of beauty products, skincare, makeup techniques and applications.
• Proven experience in achieving sales targets.
• Experience in managing and developing a team.

Application Closing Date
21st September, 2025.

How to Apply
Interested and qualified candidates should send their CV to: hr_ng@miniso.com.ng using the Job Title as the subject of the email.