Senior Graphics Designer (Campaigns and Social Media) at Sun King (Formerly Greenlight Planet)

Greenlight Planet is a multinational, for-profit business that designs, distributes, and finances solar-powered home energy products, with an underserved population in mind: the 1.3 billion global consumers for whom the old-fashioned electrical grid is either unavailable or too expensive.

Over a decade in business, the company is now a leading global brand in emerging markets across Asia and Sub-Saharan Africa.  Greenlight’s Sun King™ products provide modern light and energy to 26 million people in more than 40 countries and have sold over 10.5 million products worldwide.

We are recruiting to fill the position below:

Job Title: Senior Graphics Designer (Campaigns and Social Media)

Location: Lagos
Employment Type: Permanent - Full Time
Department: EasyBuy Direct Sales
Workplace type: Onsite
Reporting To: Regional Business Manager, North Central

About the Role

• Experience managing teams of creatives and graphic designers? Do you have the ability to craft groundbreaking and captivating visual content for African audiences? Are you a creative person with a passion for creative design? If so, then Sun King has the perfect opportunity for you.
• This is an exciting opportunity for an art director or senior graphic designer with a social content and advertising background to join a fast-growing team of creatives. You will be expected to guide Sun King’s creative advertising campaigns across Africa. You will have the opportunity to produce the artwork for Sun King’s advertising campaigns across 10 countries, managing a team of talented designers.
• Further, you will manage the work of social media focused designers who produce content for Sun King’s fast-growing and dynamic social media channels, including Facebook, LinkedIn, TikTok, and LinkedIn. Your role will involve overseeing diverse design, advertising, and social media landscapes, notably managing our advertising and social media campaigns in countries such as Kenya, Nigeria, South Africa, Togo, Tanzania, and Zambia, among others.
• We are looking for a ‘digital-first’ designer who has a passion for social media storytelling and who is excited by the prospect of working on creative, digitally minded advertising campaigns that seek to transition African households and businesses onto green, clean solar energy.

Responsibilities
What you would be expected to do

• Formulate and supervise the agency's creative and design strategy to ensure alignment with the company's overarching vision and business goals.
• Craft and visualise creative visions for Sun King’s advertising campaigns.
• Guide and manage a compact team of graphic designers and creatives to produce inventive and top-quality content that fulfills business goals.
• Oversee staff that produce fresh and engaging content for our social media channels that models ever-evolving digital and design best practices.
• Direct the company’s creative process from conceptualisation to final execution, ensuring adherence to the highest standards of quality and client satisfaction.
• Cultivate an environment of innovation and creativity within the team, empowering the team to explore fresh ideas and experimental methods.
• From social media graphics to GIFs and fast-paced videos as well as complex web graphics, manage our campaigns and social media graphics, moving image, and motion design content production with assistance from our team of copywriters, social media experts, and fellow in-house motion design and graphics experts.
• Assist other designers, of various experience levels, to drive the quality of the social media graphics produced, question ideas, and deliver world-class work.
• Take briefs from internal clients, questioning internal clients as appropriate. Discussing appropriate options for design and advising internal clients on the best use of graphics for digital platforms whilst adhering to brand guidelines.
• Work with sales, marketing, products, operations, and other teams to ensure that content is rigorously reviewed and feedback are replied to.
• Follow the appropriate content production, content management, and sign-off process per Sun King’s standard operating procedures.

Requirements
You might be a strong candidate if you:

• Degree/Higher National Diploma or Advanced Degree in Graphic Design is highly preferable.
• A minimum of 8 years’ experience in creative within Content or Advertising agencies.
• Proven track record of spearheading impactful creative campaigns across diverse channels.
• Skilled in the complete Adobe Creative Suite, InDesign, Illustrator, Photoshop, and experience in After Effects and XD will be an advantage.
• Proficient in managing creative teams across global offices.
• Deep knowledge of above-the-line and below-the-line campaign strategy and a proven ability to get projects over the line.
• Deep knowledge of what works on social media and a proven ability to harness internet, social media, and digital trends and graphics concepts.
• An eye for design and an ability to lay out artwork at speed to a high standard.
• Deep knowledge of how to use design to communicate with consumers and sell products.
• Outstanding communication skills, with the ability to engage effectively with diverse stakeholders.

Application Closing Date
Not Specified.