Senior Sales Manager at Salpha Energy

Salpha Energy is a renewable energy company determined to provide affordable solar solutions for everyone. We are addressing the huge market need for energy by enabling people harness the infinite source of light that freely accessible to everyone.

Innovations in renewable technology afford us the opportunity to place power back in the hands of people, through innovative and quality conscious products that are built to last for outdoor campaing, entrepreneurial activities, rural settlements or disaster relief.

We are recruiting to fill the position below:

Job Title: Senior Sales Manager

Location: Lagos
Employment Type: Full-time

Role Summary

• We are seeking a commercially astute, execution-strong Senior Sales Manager to work alongside the National Sales Manager, anchoring field sales execution, Go-To-Market architecture, and commercial analytics.
• This role is central to driving performance across our sales networks including dealership, MFIs, direct sales teams, and strategic partnerships.
• You will be blending strategy, operational leadership, analytical capability and behavioral insight to fuel Salpha’s growth.
• The ideal candidate will be experienced in multi-channel sales management, adept at leveraging technology and data-driven insights for decision-making and skilled in leading diverse teams across multiple locations.

Key Responsibilities
Sales Strategy & Go To Market Execution:

• Co-develop and implement the company-wide Go-To-Market (GTM) strategy across all channels ensuring alignment with corporate objectives.
• Drive territory mapping, outlet rollouts, and market activation playbooks
• Lead pilot tests for pricing, bundling, and promotion strategies across new products
• Work with the NSM to ensure consistent achievement of monthly, quarterly, and annual sales quotas across all regions and Channels.

Field Sales Leadership & Accountability:

• Supervise regional sales teams and outlet managers to meet monthly targets
• Establish field performance systems (daily check-ins, agent logs, inventory audits)
• Ensure last-mile availability, stock hygiene, and return/warranty loop closure
• Implement standardized processes, performance tracking systems, and reporting frameworks.

Data Analytics & Market Intelligence:

• Track sales KPIs, inventory flows, MFI repayments, and conversion rates
• Commission and interpret market intelligence reports (pricing trends, competitor benchmarks, behavioral insights, sales analytics, forecasting, and reporting), providing actionable insights to management.
• Lead A/B testing and translate findings into GTM adjustments

Team Development & Culture Building:

• Train, coach, and performance-manage field teams to strengthen sales capabilities.
• Champion a “data-informed field discipline” culture.
• Foster a culture of accountability, innovation, and customer-centricity within the sales team.
• Work with the HR department in recruitment and onboarding of sales staff to ensure they have the product knowledge and sales skills required for success.

Technology & Process Optimization:

• Leverage sales analytics tools, sales dashboards, and digital platforms to enhance sales visibility and decision-making.
• Monitor key metrics and identify areas for process improvement.
• Recommend and implement technology-driven solutions to improve customer engagement and sales efficiency.

Stakeholder Management & Partnerships:

• Maintain strong relationships with dealers, MFIs, distributors, and institutional partners to ensure sustainable growth.
• Work closely with the marketing communication team to design campaigns that align with sales objectives.
• Engage with internal stakeholders (finance, logistics, Engineering and production and customer service) to ensure smooth execution of sales strategies.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field (MBA is a plus)
• Certifications in Sales Management, Data Analytics, or GTM Strategy are advantageous
• 8–12 years in B2C/B2B2C sales leadership roles
• Proven GTM execution experience in FMCG, solar, telecoms, fintech, or field-heavy start-ups
• Demonstrated success scaling field teams in multiple geographies

Skills:

• Strong understanding of route-to-market (RTM) strategies and sales channel optimization
• Proficiency in sales analytics, CRM systems, Google Sheets, or BI dashboards
• Strong leadership presence, coaching orientation, and excellent communication skills.
• High adaptability in a fast-paced, target-driven environment.
• Excellent Relationship and stakeholder management skills.
• Ability to connect day-to-day sales activities with the company's overarching financial and strategic goals.
• Ability to travel across field locations.

Behavioural:

• Excellent team player and people management skills.
• High integrity with strong adherence to processes and standards.
• A strong sense of personal ownership for the team's performance.

Application Closing Date
Not Specified.