Head of Corporate Branding at Dicalo Consulting Limited - 2 Openings

At Dicalo Consulting Group (DCG), we empower businesses with tailored solutions to drive growth, efficiency, productivity, innovation, solving client specific problems and providing relevant recommendations. Our comprehensive expertise spans multiple industries, providing strategic advisory, digital transformation, and operational excellence. Partner with DCG to unlock your business potential and achieve sustainable success. 

We are recruiting to fill the position below:

Job Title: Head of Corporate Branding

Locations: Lagos and Osun
Employment Type: Full-time
Industry: Real Estate

Some Key Responsibilities
Strategic Communication Planning:

• Develop and implement strategic communication plans aligned with the company's overall objectives.
• Ensure consistent messaging across all communication channels.
• Monitor industry trends and competitor activities to refine communication strategies.

Brand Development and Management:

• Lead the development, implementation, and management of the company's brand strategy.
• Oversee the creation of brand assets, including logos, taglines, and visual elements.
• Ensure brand consistency across all internal and external communications.

Media Relations:

• Build and maintain strong relationships with media outlets and journalists.
• Proactively pitch and secure media coverage for key company initiatives.
• Manage responses to media inquiries and crisis communication effectively.

Internal Communication:

• Develop and execute internal communication strategies to engage and inform employees.
• Facilitate communication channels that promote transparency and collaboration within the organization.

Stakeholder Engagement:

• Cultivate relationships with key stakeholders, including customers, investors, and regulatory bodies.
• Section B (Primary Duties & Responsibilities) and Key Performance Indicators
• Represent the company in industry events, conferences, and community engagements.

Content Development:

• Oversee the creation of engaging and compelling content for various platforms, including press releases, website content, and social media.
• Ensure that all content aligns with the company's brand and messaging.

Budget Management:

• Manage the budget allocated for communication and branding initiatives.
• Provide regular reports on budget utilization and return on investment.

Key Performance Indicators
Brand Visibility and Recognition:

• Increase brand awareness by 15% over the next 12 months.
• Garner a minimum of 20 positive media mentions per quarter.

Media Coverage and Impressions:

• Achieve a 20% increase in positive media coverage compared to the previous year.
• Generate a minimum of 50 million media impressions annually.

Communication Effectiveness:

• Maintain a consistency rating of 95% or higher in messaging across all channels.
• Achieve a 10% improvement in overall communication effectiveness, as measured by audience feedback.

Internal Communication Engagement:

• Increase employee engagement by 20% based on internal surveys.
• Improve the effectiveness of internal communication channels, aiming for a 15% increase in readership or participation.

Stakeholder Satisfaction:

• Achieve a minimum of 85% satisfaction rating in stakeholder satisfaction surveys.
• Respond to and resolve stakeholder concerns within a 24-hour timeframe for at least 95% of cases.

Crisis Management:

• Develop and successfully execute crisis communication plans in simulated scenarios, with a minimum effectiveness rating of 90%.
• Respond to real crises with a resolution time of less than 48 hours and maintain a positive sentiment in at least 80% of cases.

Content Engagement:

• Increase engagement on digital platforms by 25%, measured through likes, shares, and comments.
• Achieve a 15% growth in website traffic attributable to content marketing efforts.

Budget Management:

• Maintain a budget utilization rate of 90% or better for communication and branding initiatives.
• Achieve a minimum return on investment (ROI) of 12% for communication campaigns.

Section B (Primary Duties & Responsibilities) and Key Performance Indicators
Employee Advocacy:

• Increase the Net Promoter Score (NPS) for internal communication by 10 points.
• Achieve an 80% or higher employee satisfaction rate with the company's internal communication efforts.

Market Research and Competitor Analysis:

• Conduct quarterly market research reports identifying at least two emerging trends or opportunities.
• Monitor and analyze competitor communication strategies, providing quarterly reports with actionable insights.

Event Success:

• Achieve a minimum of 90% satisfaction rating from attendees for all corporate events.
• Secure media coverage for at least 75% of major company events.

Social Media Metrics:

• Increase social media followers by 20% annually.
• Achieve a monthly average of 10,000 engagements (likes, shares, comments) on social media channels.
• Note: There will be added responsibilities as the need arises.
• Section C (Qualifications, Experience, Skills &Competencies)

Education and Work Experience

• Required: Bachelor's Degree in Communication, Public Relations, Marketing, or a related field.
• Master's degree is a plus.
• Proven experience in a senior communication or branding role, preferably within the real estate or related industry.
• Strong understanding of brand development, media relations, and stakeholder engagement.
• Excellent written and verbal communication skills.
• Strategic thinking with the ability to translate business goals into effective communication strategies.
• Demonstrated leadership and team management skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Competencies and Skills:

• Excellent Communication Skills (Written and verbal).
• Good use of Microsoft tools.
• Excellent business writing skills.

Section C (Qualifications, Experience, Skills &Competencies):

• Excellent planning and organizing skills.
• Ability to identify potential clients and close deals.
• Excellent negotiation skills.
• Interpersonal skills and the ability to manage people effectively.
• Excellent work ethics application.
• High level of initiative and a good team player.

Remuneration

• Salary: 400,000 to 500,000 / month.
• Benefits: Free Accommodation and Transportation Allowance.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: zainab@dicaloo.com cc: recruitment@dicaloo.com using the Job Title as the subject of the email.