Head- Marketing Analytics at Standard Chartered Bank

Standard Chartered Bank Nigeria - We attract talented individuals. Not only can they give you the benefit of their experience, they also reveal a closer, more personal look at the wide range of global opportunities we offer. At the core of the Group's people strategy is our focus on employee engagement. Engagement is a key driver of productivity and performance, which creates the foundation of our performance culture. We encourage and focus on the behaviours that bring out the very best from every employee, assessing their performance not just on results but on how those results were achieved. To further embed these behaviours we have a remuneration programme in place, carefully designed to incentivise our employees to live our values every day.
 
We are recruiting for the position of:

Job Title:  Head- Marketing Analytics

Job ID: 359663

Job Description
To develop a knowledge-based culture, ensure development and effective implementation of Marketing Analytics delivery and analytical models to support business decision making and derivation of strategies in CB.
Identify and execute customer & product opportunities to contribute to business goals. This involves the following:

• Conduct comparative intelligence and analysis
• Implementation of knowledge-based management culture & bridging information disparities
• Implementation of key value driver measurement continuum process
• To provide expertise in the introduction of marketing programs by assisting in the development of test designs, analysis and benchmarking processes.
• Development and implementation of analytical models to support business strategies and value creation

Key Roles & Responsibilities

Competition intelligence and analysis:

• Competitors information intelligence
• Anti-attrition program proposition study
• Customers segmentation trend

Assisting segments and Products to move towards:

• Knowledge based management on effective use of information
• Implementation of key value driver measurement continuum
• Utilization of decisional analytics models

To provide expertise in the introduction of marketing programs by assisting in the development of test designs, analysis and benchmarking processes:

• Product profitability
• Statistical significance testing
• Variance analysis
• Impact and consequential analysis

Development and implementation of analytics models to support business strategies and value creation:

• Market behavioural models
• Product profitability models
• Sensitivity modelling & analysis
• Time series and forecasting models
• Optimisation and cost-risk-benefit models

Knowledge sharing and best practice migration:

• Present success stories and share learning/knowledge to key stakeholders
• Identify internal and external Best Practices which is adaptable to local requirement
• Maintain proper documentation to build knowledge base

Campaign Management:

• End to End Campaign Management from Campaign Initiation to Campaign Tracking
• Response / Predictive / Life stage model - Increased conversion % by right customer target
• Implement Customer Contact policy

Pricing Management:

• Drive Pricing agenda.
• Support business on product / segment pricing initiatives
• Identify and Implement Pricing capabilities across CB

Qualifications & Skills

• 10+ years indepth experience in Marketing Analytics / Marketing Data Modeling
• Exposure to Campaign Management / CRM System
• Advanced SAS knowledge coupled with SAS Stats and SAS Macros
• Consumer Banking Product knowledge expertise
• Extensively worked on Marketing / Analytical Models and Delivery
• Well verse with MS Office
• Good Presentation skills
• Results orientation and business acumen
• Influence, persuasion, conflict resolution & negotiation
• Project management, being able to deliver against tight timeframes under pressure
• Quantitative and qualitative problem solving
• Cross-functional coordination & delivery
• Strong communication skills
• Creative analytical skills.
• Relationship building, networking and people leadership
• Adept at working across matrix organizations.

Application Closing Date
22nd November, 2012

How To Apply
Interested and qualified candidates should:
Click here to apply online

Note: When the page opens, at the Location dropdown, select Nigeria - SCB and click Search, then click Head- Marketing Analytics