Assistant Marketing Manager at DAG Industries Nigeria Limited

DAG Industries Nigeria Limited - We provide the most popular range of Bajaj motorcycles, Bajaj tricycles, Bajaj genuine spares, MRF tyres, DAG lubricants and unfaltering after sales service. Backed by its untiring team of professional and trained technicians, authorized service stations and its own service center, DAG has been instrumental in developing Nigeria through building infrastructure and creating jobs thereby providing a livelihood for the common people in Nigeria. We at DAG are committed to provide genuine spare parts, accessories, and a never failing support to its customers and business associates.

We are recruiting to fill the position below:

Job Title: Assistant Marketing Manager

Location: Ikeja, Lagos
Employment Type: Full-time
Reports to: Marketing Manager / Head of Marketing
Working hours: Mon-Sat (8.30am-6pm)

Job Summary

• The Assistant Marketing Manager supports the planning, development, and execution of marketing strategies and campaigns to promote the company’s products or services, enhance brand awareness, and drive sales growth.
• This role involves coordinating marketing activities, managing content, supporting market research, and ensuring smooth execution of promotional initiatives across various channels.

Key Responsibilities

• Assist in developing and implementing marketing plans, campaigns, and promotional strategies.
• Conduct market research to identify customer needs, trends, competitor activities, and opportunities.
• Support in managing the company’s brand presence across digital and offline platforms.
• Collaborate with sales, product development, and other teams to align marketing activities with business objectives.
• Oversee content creation for social media, websites, newsletters, and promotional materials.
• Monitor and analyze the performance of campaigns, preparing reports with insights and recommendations.
• Manage relationships with vendors, advertising agencies, and other external partners.
• Organize and coordinate events, exhibitions, sponsorships, and product launches.
• Support budget planning and track marketing expenses to ensure cost-effectiveness.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field.
• 5-10 years of relevant experience in marketing or brand management.
• Experience with marketing tools, analytics platforms, and CRM software is an advantage.
• Knowledge of digital advertising (Google Ads, Meta Ads, etc.) is preferred.

Key Skills & Competencies:

• Strong understanding of marketing principles, branding, and digital marketing.
• Proficiency in social media management, SEO, email marketing, and content creation.
• Analytical skills with the ability to interpret data and market trends.
• Excellent communication, presentation, and interpersonal skills.
• Creativity and problem-solving ability.
• Strong organizational skills with attention to detail.
• Ability to work under pressure and meet deadlines.

Salary
N500,000 - N600,000 monthly.

Application Closing Date
17th September, 2025.

How to Apply
Interested and qualified candidates should send their CV and cover letter to: Kingsley.o@bajajnigeria.com using the Job Title as the subject of the email.