Regional Sales Manager at Talent Ace Limited

Talent Ace Limited is a premier recruitment consulting firm committed to connecting top talent with leading organizations across various industries. With a focus on delivering tailored recruitment solutions, TalentAce Ltd is a trusted partner for companies seeking to build dynamic teams and foster growth. Whether a client is looking to fill entry-level positions or senior executive roles, TalentAce’s expertise in sourcing, assessing, and placing the right candidates ensures long-term success.

We are recruiting to fill the position below:

Job Title: Regional Sales Manager 

Location: Lagos 
Reporting to: Head of Sales / National Sales Manager
Employment Type: Full-time

Role Purpose

• The Regional Sales Manager (RSM)is responsible for leading sales operations, distribution expansion, and trade development across Lagos and the South-West region.
• The RSM ensures the achievement of sales, distribution, and visibility targets by managing Territory Sales Managers (TSMs), distributors, and sales teams to deliver sustainable growth for the company’s cereal products.

Key Responsibilities
Sales & Business Development:

• Deliver regional sales volume and revenue targets for cereals and snacks.
• Develop and execute sales strategies to expand numeric and weighted distribution across Lagos and South-West Nigeria.
• Drive penetration in bothmodern trade (supermarkets, hypermarkets)andopen/general trade channels.
• Manage distributor recruitment, development, and performance across the region.
• Establish and deliver on joint business plans (JBPs) with key customers and distributors.

Distribution & Coverage Expansion:

• Ensure products are available in all major urban and semi-urban centers across the region.
• Monitor stock levels, demand forecasting, and supply chain performance to prevent stock-outs or expiries.
• Develop efficient sales routes and market coverage strategies through van sales and distributor-led channels.
• Strengthen relationships with distributors, wholesalers, and modern trade partners.

Trade Marketing & Brand Visibility:

• Ensure proper execution oftrade marketing activities, promotions, and consumer activations.
• Drivevisibility standardsacross supermarkets, open markets, and retail outlets.
• Implement point-of-sale (POS) materials, branded displays, and in-store activations.
• Coordinate with marketing teams to localize campaigns and track effectiveness.

People Leadership & Performance Management:

• Lead, coach, and supervise Territory Sales Managers (TSMs), Van Sales Representatives (VSRs), and merchandisers.
• Build ahigh-performance sales cultureacross the regional team.
• Set clear Key Performance Indicators for the team and ensure regular performance monitoring.
• Identify training needs and implement capacity-building initiatives.

Market Intelligence & Strategy Execution:

• Monitor competitor activities, market trends, and consumer behaviors within Lagos and South-West Nigeria.
• Provide timely market feedback and strategic recommendations to the Head of Sales.
• Support the design and execution of regional growth strategies, pricing policies, and promotional plans.
• Track and analyze regional sales data, ensuring data-driven decision-making.

Financial & Compliance Responsibilities:

• Ensure adherence to approved budgets, credit control policies, and trade terms.
• Drive profitability through efficient pricing, cost control, and effective distributor management.
• Guarantee compliance with company standards, sales policies, and operational processes

Requirements
Education & Experience:

• Bachelor’s degree in Business Administration, Marketing, Economics, or related field (MBA/MSc is an added advantage).
• 12–15 years’ experience in FMCG sales, with at least 3–5 years in a managerial role.
• Proven track record ofmanaging multi-state territories and achieving sales growth.
• Strong experience in managing distributors, modern trade accounts, and open/general trade channels.

Technical Skills:

• Strong knowledge of FMCG distribution dynamics (wholesale, retail, open market, and modern trade).
• Proficiency in sales reporting tools, ERP/CRM systems, and MS Office (Excel, PowerPoint, Word).
• Excellent understanding of market mapping, route-to-market (RTM) strategies, and demand planning.

Leadership & Behavioral Competencies:

• Strategic thinker with strong business acumen.
• Excellent leadership and people management skills with ability to lead multi-layered teams.
• Strong negotiation and relationship management with distributors and key accounts.
• High energy, resilience, and adaptability to fast-changing market conditions.
• Excellent communication, presentation, and stakeholder management skills.
• Strong analytical, problem-solving, and decision-making abilities.

Salary
N600,000 - N900,000 Monthly.

Application Closing Date
31st October, 2025.