Finance Business Partner - Marketing at Promasidor Nigeria

Promasidor - We are an African company proud of our heritage and totally committed to the continent. We manufacture, market and sell unique brands which bring practicality and pleasure to millions of consumers across Africa.

We are recruiting to fill the position below:

Job Title: Finance Business Partner - Marketing

Location: Lagos

Job Objective

• The Finance Business Partner – Marketing will serve as the strategic finance liaison between the Marketing function and the wider Finance team.
• The role will provide financial insight, analysis, and challenge to ensure optimal resource allocation, effective budget management, robust evaluation of trade and marketing spend, and fact-based decision making.
• The role supports profitable growth by embedding financial discipline into marketing strategy and execution.

Key Responsibilties

• Act as the primary finance partner for the Marketing team, providing clear financial insights to support brand strategy, portfolio decisions, and marketing investment.
• Proactively challenge and influence marketing teams to ensure sound financial and commercial decision-making.
• Participate in marketing leadership discussions, bringing forward the financial implications of key initiatives.
• Lead the preparation, consolidation, and review of annual marketing budgets and rolling forecasts.
• Monitor and track A&P (Advertising & Promotion) and trade marketing spends, ensuring alignment with approved budgets.
• Provide variance analysis (plan vs actuals) with clear commentary and recommendations for corrective actions.
• Develop, implement, and maintain ROI-based frameworks for trade promotions, brand campaigns, sponsorships, and other marketing investments.
• Conduct pre- and post-promotion evaluations to measure effectiveness and impact on topline performance.
• Support the Head of FP&A in standardizing promo evaluation templates across categories and brands.
• Manage all postings of marketing spends, including accruals and accurate provisions of committed spends.
• Deliver timely and accurate marketing flash reports detailing performance presentation to the finance management team.
• Conduct brand and SKU profitability analysis, identifying underperforming SKUs/initiatives and recommending actions.
• Provide insights on consumer and customer trends, competitor activity, and their financial impact on brand performance.
• Support new product development (NPD) projects by providing financial modelling, costings, and scenario planning.
• Ensure compliance with company policies, processes, and controls in marketing expenditure.
• Drive accountability within marketing teams for financial stewardship of budgets.
• Support internal and external audit requirements relating to marketing spend.

Requirements

• B.Sc. / HND Accounting or any financerelated course Professional qualification (ACA, ACCA, FMVA, AFM)
• Minimum of 4 years relevant Experience
• Experience in Manufacturing/FMCG Industry.

Knowledge & Skills:

• Sound knowledge of IFRS and Accounting concepts
• Data Analysis and Analytics using analytical tools such as Microsoft Excel, Power BI
• ERP Knowledge, particularly Microsoft Navision
• Profitability analysis
• Negotiation skills and influence
• Microsoft PowerPoint
• Presentation skills
• Senior stakeholders’ management
• Budgeting & Forecasting
• Cost controlling and optimisation initiatives
• Leadership skills.

Personal Attributes:

• Analytical thinking
• Interpersonal skills.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online