Product Growth & Marketing Lead at PiccKr

PicckR is a delivery platform designed to connect individuals with packages to those who can efficiently deliver them while following their daily routes. Our goal is to ensure deliveries are made swiftly, stylishly, and that "everyday people" can earn money through these deliveries. Launching one city at a time, PicckR aims to redefine the delivery experience. Stay tuned as we go live in Beta mode in just a few hours.

We are recruiting to fill the position below:

Job Title: Product Growth & Marketing Lead

Location: Lagos
Employment Type: Contract

Role Overview

• We are seeking a highly strategic and execution-focused Product Growth & Marketing Lead to drive the brand’s evolution, fuel B2B and P2P product adoption, and execute growth-focused marketing initiatives.
• This role blends rebranding, digital marketing, campaign management, user acquisition, and data analysis to position PicckR as a market leader in community-powered logistics.

Key Responsibilities
Rebranding Leadership:

• Lead the full rebranding of PicckR’s peer-to-peer (P2P) product, including narrative development, messaging framework, visual identity, and asset creation.
• Ensure a consistent brand voice and presence across all internal and external channels.

B2B Product Growth & Launch Execution:

• Strategize and execute the go-to-market plan for PicckR’s B2B product.
• Drive B2B user sign-ups, partnerships, and client activations to achieve rapid market traction.
• Collaborate with product, design, and engineering to align growth with product capabilities.

Marketing Strategy & Campaigns:

• Develop and implement product-focused marketing strategies and budgets.
• Plan and launch major growth campaigns targeting acquisition, retention, and reactivation.
• Coordinate digital, email, paid, and influencer campaigns that amplify brand visibility and adoption.

Content Development & Brand Messaging:

• Create and supervise social media content, paid ad assets, promotional materials, and explainer videos.
• Establish and enforce brand guidelines to ensure consistency across all touchpoints.

Performance Monitoring & Optimization:

• Set campaign KPIs, track channel performance, and deliver timely reports.
• Leverage analytics tools to improve engagement, reduce acquisition costs, and optimize user funnels.

Email Marketing & CRM Engagement:

• Build, segment, and personalize email flows for acquisition and lifecycle engagement.
• Track open rates, CTR, and unsubscribe rates, ensuring ongoing improvement.

Cross-Functional Collaboration:

• Partner with internal teams to launch campaigns tied to product updates and user feedback.
• Work with third-party agencies or freelancers when needed for execution or creative support.

Key Performance Indicators (KPIs)
Rebranding of PicckR’s P2P Product

• Complete rebranding, narrative, and brand assets within 3 weeks
• Increase brand recall/recognition by 30%
• Achieve 100% brand consistency across all platforms post-launch
• All brand visuals finalized by week 2

B2B Product Launch & Growth

• Launch B2B product by August 31st, 2025
• 500 B2B sign-ups within 3 months
• Maintain a 70% MoM growth rate in B2B user acquisition
• Secure 50 strategic B2B partnerships in 2 months
• Generate 500+ qualified leads per month

Campaign Execution & Market Strategy

• Submit full strategy & budget plan within 10 days of joining
• Launch at least 1 major campaign/month
• Maintain >3% CTR, >5% conversion rate for all campaigns

Content Creation & Social Media

• Publish 4+ posts/week per platform (Instagram, Twitter, LinkedIn, TikTok, YouTube)
• Deliver 2+ ad creatives per campaign
• Maintain social engagement rates: 65% likes, 30% shares, 30% comments, 15% saves
• Deliver a full brand toolkit within 1 month

Market Performance & Optimization

• Submit bi-weekly performance reports (reach, CPA, ROAS, CTR, transactions)
• Host monthly review meetings with action-driven insights
• Implement 2+ optimizations monthly based on campaign data

Email Campaigns

• Launch 2+ campaigns/month
• Achieve >20% open rate and >5% CTR
• Unsubscribe rate <1%

Paid Advertising & Retargeting

• Manage 3+ paid campaigns/month across digital platforms
• Maintain CPA < N200 per acquisitio
• ROAS > 3:1 for optimized ad sets

Brand Consistency & Guidelines

• Review 100% of external content for brand alignment
• Conduct a full brand audit within the first month
• Establish official Brand Guidelines Document

Additional & Strategic Services

• Deliver 100% of agreed deliverables.
• Maintain ≥90% satisfaction score from stakeholder review surveys.

Application Closing Date
30th September, 2025.

How to Apply
Interested and qualified candidates should send their CV to: peopleteam@picckr.com using the Job Title as the subject of the email.