Head of Sales and Marketing at Wazobia Cosmetics

Wazobia Cosmetics is a fast-growing FMCG brand in Nigeria, specializing in high-quality beauty and personal care products tailored to local consumers.

We are recruiting to fill the position below:

Job Title: Head of Sales and Marketing

Location: Victoria Island, Lagos (with nationwide travel as required)
Employment Type: Full-time

Description

• As we expand, we seek an experienced and strategic Head of Sales & Marketing to drive market penetration, increase brand awareness, and accelerate revenue growth.

Role Overview

• The Head of Sales & Marketing will be responsible for developing and executing strategies to drive sales, grow the brand, and expand market presence across all states in Nigeria.
• While the company already manages direct retailer relationships, this role will focus on identifying and developing new market opportunities, leading sales growth initiatives, and building a powerful brand presence.

Responsibilities

• Develop and implement a sales strategy to increase revenue and market shares
• ⁠Identify and develop new sales channels including modern trade distributors, wholesales and re commerce platforms
• ⁠Develop marketing strategy to strengthen brand positioning and consumer engagement
• ⁠Identify and develop new market, regions and customers segments across Nigeria
• ⁠Lead and build a high performing sales and marketing team across Nigeria

Preferred Qualifications

• Bachelor's or Master’s Degree in Business, Marketing, or a related field.
• Experience in beauty, cosmetics, or personal care FMCG is a strong advantage.
• Proven success in launching and scaling brands in competitive markets.

Key Requirements:

• Experience: 10+ years in sales and marketing, preferably in FMCG, cosmetics, or beauty brands.
• Industry Knowledge: Deep understanding of the Nigerian retail, distribution, and consumer market.
• Sales & Marketing Expertise: Proven track record in driving revenue growth and market penetration.
• Leadership Skills: Strong ability to lead sales teams and marketing professionals.
• Strategic Thinking: Ability to identify new market opportunities and develop go-to-market strategies.
• Negotiation & Relationship Management: Experience in handling key accounts, retailers, and distributors.
• Digital Marketing Acumen: Familiarity with social media, influencer marketing, and e-commerce growth strategies.
• Data-Driven Decision-Making: Strong analytical skills to measure performance and adjust strategies accordingly.

Why Join Wazobia Cosmetics?

• Lead the sales and marketing strategy for a fast-growing, consumer-driven brand.
• Work in a dynamic, high-impact role with the opportunity to shape market expansion.
• Be at the forefront of an exciting and innovative FMCG company.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their Resume and a Cover letter to: ranaejem@wazobiamax.ng using “Head of Sales & Marketing – Wazobia Cosmetics” as the subject of the email.