Integrated Marketing Specialist (Referrals, Emails, Events) at Miva Open University

Miva Open University is an education company building a new kind of university targeted at the African region. Miva is a Pan- African Distance e-Learning University that is built on a couple of beliefs: Firstly, we believe that the traditional brick and mortar approach to tertiary education is no longer a viable option in serving learners on the African continent. This approach will not provide the capacity and efficacy for the people of the region.

We are building a university experience that can leverage excellent academic talent (wherever it is to be found) and digital technologies to create a new, fresh, more efficacious and more accessible tertiary experience. Our second belief is that this new tertiary experience must not only meet but exceed the existing way of doing things in terms of quality, efficacy and preparing learners for the future. We are uncompromising in these beliefs and this is why we are excited to speak to you.

We are recruiting to fill the position below:

Job Title: Integrated Marketing Specialist (Referrals, Emails, Events)

Location: Abuja (FCT)
Employment Type: Full-time

Job Description

• We are seeking an experienced Integrated Marketing Specialist to join our marketing team.
• The Integrated Marketing Specialist (Referrals, Emails, Events) will play a pivotal role in driving engagement and growth through the planning and execution of events, email marketing campaigns, and the management of the referral programme.
• This role requires a highly organized, creative, and results-driven individual who can manage multiple projects simultaneously while maintaining a strong focus on delivering exceptional results.

Responsibilities

• Plan, coordinate, and execute events (e.g., webinars, conferences, workshops, and networking events), managing all logistics including venue selection, vendor coordination, budgeting, and on-site execution.
• Develop and implement email marketing campaigns to nurture leads, engage customers, and drive conversions, including list management, segmentation, automation workflows, and performance tracking.
• Oversee the referral programme, ensuring it aligns with company goals, driving customer acquisition, and increasing participation through targeted strategies and rewards.
• Collaborate with internal teams and external partners to ensure seamless delivery of events, email campaigns, and referral programme initiatives.
• Create compelling content for emails, event promotions, and referral programme communications, ensuring consistent messaging and brand alignment.
• Monitor and analyze performance metrics for events, email campaigns, and the referral programme, providing actionable insights and recommendations for improvement.
• Optimize processes and strategies across events, email marketing, and the referral programme to enhance engagement, participation, and ROI.
• Ensure compliance with relevant regulations (e.g., GDPR, CAN-SPAM) and best practices across all marketing and programme activities.
• Manage budgets for events, email marketing, and referral programme initiatives, ensuring cost-effective execution and maximum impact.
• Foster relationships with key stakeholders, including customers, partners, and internal teams, to drive collaboration and support for marketing and programme goals.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• Proven experience in events management, email marketing, and programme management.
• Strong project management skills with the ability to multitask and meet deadlines.
• Proficiency in email marketing platforms (e.g., Mailchimp, HubSpot) and CRM tools (e.g., Salesforce).
• Excellent written and verbal communication skills.
• Creative thinker with strong problem-solving abilities.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Highly organized, detail-oriented, and self-motivated.

Application Closing Date
27th October, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online