Marketing Officer at West Africa Vocational Education (WAVE)

West Africa Vocational Education (WAVE) - Our client, a fast-growing bridal fashion brand in Lagos specializing in stylish ready-to-wear and bespoke bridal outfits, is recruiting to fill the position below:

Job Title: Marketing Officer

Location: Lagos
Job Type: Full Time

Job Description

• Our client is seeking a proactive and results-driven Marketing Officer to promote the organization’s services, identify and engage potential clients, strengthen brand presence, lead generation and drive sales growth.
• This role requires excellent communication skills, strategic thinking, and relationship-building abilities to create impactful campaigns, influencer collaborations, and generate new business opportunities.

Key Responsibilities

• Develop and implement effective marketing strategies to increase brand awareness, sales, and expand the client base.
• Identify and pursue collaboration opportunities with influencers, stylists, event planners, and lifestyle brands.
• Be in tune with wedding bridal, fashion, luxury and retailer landscape and identify opportunities to to further drive the business
• Conduct market research to identify new opportunities, customer preferences, and competitor activities.
• Manage influencer marketing campaigns from ideation to execution and reporting.
• Represent the brand eloquently at events, exhibitions, and networking opportunities.
• Generate leads through cold calls, warm calls, networking, referrals, and email campaigns.
• Create engaging content for social media, newsletters, and other promotional materials.
• Monitor and evaluate marketing campaign performance, adjusting strategies as necessary.
• Oversee social media activities in collaboration with the digital team to ensure cohesive brand storytelling.
• Collaborate with internal teams (sales, operations, design) to ensure consistent branding and client engagement.
• Prepare and present regular marketing reports, including sales pipelines and campaign effectiveness.
• Ensure all marketing activities comply with brand’s policies and relevant regulations.
• Troubleshoot and solve customer/vendor issues in partnership with admin and customer service manager
• Track vendor pricing, service levels, and offerings to help the business stay competitive
• Communication of accounts payable and receivable to account department

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or related field.
• 2-3 years of relevant marketing experience, preferably in the fashion or retail industry.
• Proven experience in influencer marketing and brand collaborations.
• Strong communication and presentation skills; eloquence is a must.
• Ability to represent the brand professionally at events and public functions.
• Creativity and an eye for fashion trends and aesthetics.
• Strong organizational and project management skills.
• Proficiency in digital marketing tools, social media platforms, and MS Office Suite.
• Experience in PR, event planning, or fashion shows.
• Knowledge of fashion retail dynamics and customer engagement strategies.
• Existing network in the fashion and lifestyle industry (a plus).

Salary
N200,000 - N300,000 / month.

Application Closing Date
7th November, 2025.

How to Apply
Interested and qualified candidates should send their CV to: recruitments@waveacademies.org using the job title as the subject of the mail.