Brand Manager - FMCG at Givanas Group

Givanas Group is a dynamic and innovative multi-business organization operating across multiple industries, providing high-quality products and services to customers across West Africa. Established in 1993, the group has expanded its operations to include manufacturing, distribution, trading, hospitality, and industrial printing.

We are recruiting to fill the position below:

Job Title: Brand Manager - FMCG

Location: Eti Osa, Lagos
Employment Type: Full-time
Reporting To: Group Marketing Manager
Department: Marketing

Job Summary

• We are looking for a dynamicBrand Managerto own and drive the growth of Givanas Group’s FMCG brands.
• You will lead brand strategy, product innovation, marketing campaigns, and performance management to deliver measurable business impact.

Key Responsibilities

• Develop and execute brand strategies to grow market share and profitability.
• Lead product development, packaging, and innovation initiatives.
• Conduct market and consumer research to inform brand positioning.
• Plan and execute integrated marketing campaigns (ATL, BTL, digital, trade).
• Monitor brand performance, analyze sales data, and benchmark competitors.
• Collaborate with Sales, Trade Marketing, and Supply Chain teams.
• Manage brand budgets and ensure ROI on marketing initiatives.
• Drive consumer engagement and maintain relationships with agencies, distributors, and retail partners.
• Ensure brand compliance with corporate and regulatory standards.

Key KPIs

• Brand growth and market share increase
• Sales and revenue impact of marketing campaigns
• ROI on ATL, BTL, and digital initiatives
• Successful execution of new product launches
• Year-on-year increase in consumer engagement and brand awareness
• Integration of market insights into strategy execution.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, or related fields (MBA is a plus)
• 4–5 years of FMCG brand management experience
• Proven success managing multiple FMCG brands or categories
• Experience in launching products and executing full product lifecycle campaigns
• Deep understanding of Nigerian and West African FMCG markets
• Advanced Microsoft Office skills; marketing analytics tools a plus
• Professional certifications (CIM, NIMN) are advantageous.

Skills & Competencies:

• Strong FMCG marketing knowledge and consumer insight application
• Brand strategy, product innovation, and lifecycle management expertise
• Analytical mindset with proficiency in market research and data analysis
• Excellent communication, presentation, and negotiation skills
• Creativity, strategic thinking, and adaptability in fast-moving markets.

Salary
N600,000 - N700,000 Monthly.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: careers@givanas.com using the Job Title as the subject of the email.