Head of Growth and Consumer Marketing at FoodStreet Agrobiz

The FoodStreet Agrobiz is your one-stop destination for quality and affordable daily essentials. We provide a wide range of food products, from staple grains like rice and beans to spices, yams, and other everyday necessities. Our mission is to make quality food accessible at competitive prices, ensuring that families, retailers, and restaurants can all benefit.

We source directly from farmers in the northern regions, ensuring fresh and top-quality produce. Our customers range from individual families to small retailers and large restaurants, all benefiting from our commitment to affordability and excellence. As we expand in Ibadan, our goal is to connect with more customers both online and offline, bringing quality food to every household and business.

We are recruiting to fill the position below:

Job Title: Head of Growth and Consumer Marketing

Location: Ibadan, Oyo
Employment type: Full-time (Hybrid)
Reports to: Chief Growth Officer

About the Role

• We’re looking for a strategic, results-driven marketing leader to drive brand growth and consumer conversions in Ibadan.
• You’ll lead a team of marketers specializing in content creation, paid ads, design, and copywriting to deliver campaigns that attract, convert, and retain customers.
• This role requires a deep understanding of consumer behavior, social media psychology, and high-impact marketing strategies.
• Experience in FMCG or competitive, fast-moving consumer markets is a significant advantage, as we need someone who knows how to capture attention and turn it into measurable business results.

Key Responsibilities

• Develop and execute integrated marketing strategies (digital + offline) that drive consumer acquisition, conversions, and retention.
• Lead and manage a high-performing marketing team, including content creators, designers, ad specialists, and copywriters.
• Oversee paid media campaigns (Facebook Ads, Google Ads, etc.) with a strong focus on ROI and measurable results.
• Conceptualize and execute offline guerrilla marketing campaigns to generate buzz and drive conversions.
• Analyze consumer behavior, market trends, and campaign performance to continually optimize strategies.
• Collaborate with leadership to align marketing initiatives with business objectives.
• Manage budgets and track KPIs, ensuring campaigns deliver impact on time and within scope.

Required Qualifications & Experience

• Minimum of 5 years marketing experience, with at least 2 years in a managerial/leadership role.
• Proven experience in social media marketing, paid media management, SEO, and conversion-focused campaigns.
• Strong track record of driving traffic, leads, and measurable conversions through both online and offline campaigns.
• Experience in FMCG or consumer-facing industries is highly desirable.
• Strong skills in strategic thinking, consumer psychology, copywriting, and campaign planning.
• Excellent team leadership, communication, and management abilities.
• Data-driven mindset with the ability to analyze metrics and optimize campaigns for maximum results.

Why This Role is Exciting

• Full ownership of marketing strategy and execution in a fast-paced, competitive environment.
• Opportunity to blend creative strategy and performance marketing to generate real business results.
• Lead and develop a dynamic marketing team, shaping the future of the brand in Ibadan.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their Application documents to: farmtofirmtraders@gmail.com using "Application – Head of Growth and Consumer Marketing" as the subject of the email.

Application Documents

• CV (brief) – focused on relevant achievements rather than job history.
• Portfolio of results – links or slides showing 2–3 campaigns you led (at least one paid and one organic or offline), with clear outcomes
• (Optional but preferred) A short note (max 150 words) explaining how you’ve helped a brand grow rapidly with limited resources.

Note: Only applicants who provide both the CV and campaign results will be considered.