Sales Representatives (General Trade) at Shelta Global Concept - 7 Openings

Shelta global conceptis a leading marketer of mobile phones and accessories distributors in nigeriawith its head office located at No14B pepple Street computer village Ikeja Lagos, Nigeria. Our core area of specialization;Sub-dealership of transsion products, Also a distribution company committed to delivering top-quality brands to general trade markets across Lagos. We partner with leading manufacturers to ensure products are widely available, visible, and accessible to consumers

We are recruiting to fill the position below:

Job Title: Sales Representative (General Trade)

Locations: Ikeja, Ogba, Festac, Surulere, Yaba, Sangotedo, and Lakowe - Lagos
Employment Type: Full-time

Key Responsibilities

• Achieve monthly sales target of N100M across designated outlets.
• Open and manage accounts with supermarkets, retail chains, and modern trade outlets in assigned territories.
• Drive product availability, visibility, and merchandising in all listed stores.
• Execute promotions, activations, and in-store activities to maximize sales.
• Monitor competitor activities and provide market intelligence reports.
• Ensure timely collections and adherence to agreed payment terms.
• Provide daily and weekly sales reports to management.
• Build and maintain strong relationships with store managers, buyers, and trade partners.
• Collaborate with the sales manager and other team members to deliver overall sales objectives.

Achieve distribution KPIs including:

• Volume & Value Sales: Drive consistent sales growth in both quantity and revenue.
• Number of Stores Reached: Open new outlets and maintain effective coverage.
• Lines per Call: Ensure multiple SKUs are sold per outlet visit.
• Bill Productivity: Drive high average order value per outlet.
• Effective Coverage: Visit, engage, and service outlets as per route plan.
• Ensure product availability, visibility, and merchandising across trade channels.
• Drive collections and ensure adherence to company’s credit terms.
• Report competitor activities, pricing, promotions, and trade insights.
• Maintain daily/weekly sales records and submit to Sales Supervisor.

Requirements

• Minimum of an OND / NCE qualification; B.Sc. is an advantage.
• 2+ years’ sales experience in FMCG / general trade.
• Strong communication, negotiation, and relationship-building skills.
• Knowledge of Lagos trade routes (Ketu, Mile 12, Ojota, Ikorodu, Lekki, Ajah, festac, Ago).
• Self-motivated, disciplined, and target-driven.
• Must reside in or close to the assigned location.

Compensation & Benefits

• Base Salary: N100,000 monthly.
• Performance Bonus: Up to N50,000 based on target achievement.
• Total Monthly Earning Potential: N150,000.
• Growth opportunities in a fast-expanding FMCG business.

Application Closing Date
27th October, 2025.

How to Apply
Interested and qualified candidates should send their CV to: decotexadepele@gmail.com using the Job Title as the subject of the email.