Marketing and Communications Manager at Casava Microinsurance Limited

Casava, an Insurtech in the Nigerian space, is reimagining how insurance should impact lives. Our vision is to make insurance commonplace for individuals and small businesses in Nigeria and across the continent. We are building the next-gen digital insurance for Africa, making insurance affordable, valuable, and convenient, powered by technology and behavioural economics. We incorporate trustworthy, transparent, innovative, pioneering, empathetic, and impactful values into our business model, product, work culture, and brand.

We are recruiting to fill the position below:

Job Title: Marketing and Communications Manager

Location: Lagos
Employment Type: Full Time

What we are looking for 

• We are seeking a creative, strategic, and results-driven Marketing & Communications Manager to lead Casava’s brand and communication efforts.
• You will be responsible for building and executing a comprehensive marketing strategy that drives customer acquisition, engagement, and retention while strengthening our brand presence across digital and offline channels.
• You will work closely with cross-functional teams including Product, Sales, and Customer Success to craft messaging that resonates with our diverse audiences, communicates our value, and positions Casava as the go-to provider of digital insurance.

Key Responsibilities
In this role, you’ll be responsible for;

Marketing Strategy & Execution:

• Develop and lead the execution of integrated marketing plans that align with business goals.
• Drive awareness and demand generation for Casava’s products across multiple channels (email, content, digital, PR, partnerships).
• Oversee the planning, execution, and performance of paid media, SEO, SEM, and growth campaigns.

Brand & Communication:

• Define Casava’s brand tone, messaging, and identity across all touchpoints.
• Craft compelling narratives that communicate our mission and impact in simple and relatable ways.
• Manage external communications, including PR, media relations, press releases, and interviews.

Content & Community Management:

• Oversee the creation of high-quality, relevant content—blog posts, newsletters, video, and social media—that educates and engages target audiences.
• Build and manage online communities to foster brand loyalty and gather feedback.

Product Marketing:

• Work closely with product and tech teams to develop go-to-market strategies for new product launches.
• Translate technical features into customer-centric benefits and value propositions.

Customer Insights & Analytics:

• Conduct market research and customer feedback loops to inform campaigns and strategy.
• Track key performance metrics across campaigns; report on ROI and recommend optimizations.

Team & Agency Management:

• Manage marketing team members, freelancers, and external agencies as required.
• Set clear KPIs and ensure timely execution of deliverables across all marketing initiatives.

What we offer

• Culture: We create a culture based on empathy, excellence, integrity, innovation, and creativity.
• Career Progression: Not only do we offer exciting challenges to work on, but we also want you to grow with us. We invest in career development and training(s) to support your aspirations.
• Empowerment: We don't believe in the traditional hierarchy and ensure everyone has a voice. We incorporate all perspectives into our plans, from open-door policies to collaborative processes.
• Flexibility: We are building a workplace that allows you to be you. For example, we are working hybrid, where 2 out of 5 days are remote to allow work life balance.
• Remuneration: Our Salary package is highly competitive in the market
• Other Benefits: Office lunch for full-time employees, and a standard Health Insurance cover.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their updated CV to: humans@casava.co using the job title as the subject of the mail.