Growth Marketing Associate at Passnownow

Passnownow is a leading educational platform dedicated to transforming the learning experience for students in Nigeria and beyond. We provide innovative and accessible digital learning solutions that empower students, teachers, and parents. As we continue to grow and expand our impact, we are seeking a talented and experienced Product/Project Manager to join our dynamic team and lead our product development and project management efforts.

We are recruiting to fill the position below:

Job Title: Growth Marketing Associate

Location: Lagos
Employment Type: Full-Time, on-site

Job Description

• We are seeking a dynamic and data-driven Growth Marketing Associate to drive user acquisition, engagement, and retention across our digital platforms.
• The ideal candidate is passionate about education technology, understands digital media, and thrives in a fast-paced, innovative environment.

Key Responsibilities

• Develop and execute growth marketing campaigns to increase user acquisition and retention.
• Optimize marketing funnels through A/B testing, analytics, and customer feedback.
• Manage social media and paid advertising campaigns [Meta, Google, TikTok, etc.].
• Analyze performance data to identify trends, insights, and opportunities for improvement.
• Collaborate with content, design, and product teams to align campaigns with brand strategy.
• Track and report on key growth metrics including conversion rates, CAC, and ROI.
• Explore partnership and influencer marketing opportunities to expand brand reach.

Qualifications & Skills

• 1–3 years of experience in digital marketing, growth hacking, or related roles.
• Proficiency with analytics and marketing tools [Google Analytics, Meta Ads Manager, Mailchimp, etc.].
• Strong understanding of SEO, SEM, and social media strategies.
• Excellent copywriting, communication, and project management skills.
• A creative mindset with the ability to turn ideas into measurable outcomes.

Why Join Us

• Opportunity to work in a mission-driven edtech organization shaping the future of learning in Africa.
• Collaborative and innovative work culture.
• Career growth and personal development opportunities.

Application Closing Date
21st October, 2025.

Method of Application
Interested and qualified candidates should please send their authentic, brief but concise CV to: people@risenetworks.org using the Job Title as the subject of the email

Note: Only qualified candidates will be contacted.