Online Sales Advisor at Heavy Machinery Dealership (HMD) Limited

Heavy Machinery Dealership (HMD) Limited - Incorporated in August 2003, HMD has built a strong reputation as a specialized distributor and service provider of premium heavy machinery and parts used in the mining, quarrying, construction, roadworks, recycling, transportation, and agricultural industries. HMD is focused on playing an integral part in the building of Africa’s infrastructure, where we have clearly positioned ourselves as the ultimate machinery solutions partner.

HMD’s success is driven by its team of experts whose passion is to provide genuine after-sales support. The core of HMD’s business is to understand customer needs and to provide quality solutions and services with professionalism and integrity. We strive not only to succeed but rather to be of value. Our ultimate goal is to uplift the machinery industry across Africa.

We are recruiting to fill the position below:

Job Title: Online Sales Advisor

Location: Lekki, Lagos
Employment Type: Full-time

Job Description

• Responsible for qualifying online leads generated from various platforms and converting them into sales for Capital Equipment, Spare Parts, and Maintenance services.
• Manage a portfolio consisting of dormant and active, as well as new and existing accounts. Accountability includes increasing the portfolio sales revenue and ensuring all accounts are engaged in all HMD’s services and products.
• Also responsible for regularly updating and managing the CRM database, ensuring cross-selling, upselling, and preventive maintenance, and contributing to achieving the HMD Group sales target and the individual sales target set by management.

Accountabilities & Responsibilities
Online Sales Activities:

• Qualify and assess leads generated from various online channels, including the HMD website, WhatsApp/Rasayel, Social Media Platforms and other online portals, and occasionally leads received on Equipment Hub.
• Follow the established online sales process for qualified and unqualified leads, reporting to the Online Sales Manager for guidance and support.
• Coordinate, follow up on and close deals with the support of the Product Support Manager for deals involving territories outside of HMD’s operational regions.
• Close deals and work closely with the Head of Sales for deals within territories where HMD operates, ensuring alignment on strategies and customer requirements.
• Take charge of meticulously managing our CRM (Hubspot), ensuring every interaction is accurately logged and up to date.
• Manage HMD inboxes, including sales and info inquiries; conduct discovery calls; collaborate with the Head of Sales/Branch Manager on quotations; route supplier inquiries appropriately; forward job applicant inquiries to HR; and handle non-business-related inquiries.
• Perform comprehensive background checks on companies contacting HMD to ensure due diligence and mitigate potential risks in business interactions.
• Maintain organised and up-to-date CRM records through regular housekeeping and maintenance activities.
• Master the art of managing callbacks, turning them into golden opportunities.
• Handle customer complaints and identify customer needs. Report findings to the Online Sales Manager with recommendations.
• Provide regular reports on sales activities, pipeline status, and performance metrics to the Online Sales Manager.
• Ensure that the customer database is updated daily with details on HubSpot
• Conduct training sessions for new team members on HubSpot to ensure proficiency in utilising the platform for marketing and sales activities.
• Fuel our growth engine by actively generating and nurturing leads through the pipeline.
• Strive to meet and exceed personal targets, paving the way for your success and the company’s growth.
• Craft an exceptional customer experience, leaving every potential client wowed by our services.

Qualifications

• Candidates should possess a Bachelor’s Degree in a related field.
• 1 - 2 years of experience in sales, service, or spare parts in the heavy machinery industry or a similar industry.
• Experience in sales, service, and spare parts in the heavy machinery industry or a similar industry is a must.
• Excellent command of English and French is a significant plus.
• Previous experience with CRM software (Hubspot experience is a plus!).
• Google Workspace - Intermediate Level.

Application Closing Date
31st October, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online