National Sales Manager at Wemy Industries Limited

Wemy Industries is one of the foremost indigenous and oldest established manufacturers in Lagos, Nigeria. We specialize in producing baby diapers, feminine sanitary napkins/pads, panty liners, adult diapers, maternity pads, under pads and baby wipes under the umbrella brand names of ‘Dr. Browns’ and ‘Nightingale’

We are recruiting to fill the position below:

Job Title: National Sales Manager

Location: Lagos, Nigeria (with frequent nationwide travel)
Industry: FMCG
Reports To: Sales Director

Job Summary

• The National Sales Manager will be responsible for developing and executing the company’s sales strategy to achieve revenue and market share objectives across Nigeria.
• This role involves overseeing regional sales managers, managing distributors and key accounts, leading a national sales team, and driving business growth for all hygiene product lines.

Key Responsibilities

• Develop and implement national sales strategies aligned with overall business objectives.
• Analyze market trends, competitor activities, and consumer preferences to identify opportunities for growth.
• Establish sales targets by region, product line, and distribution channel.
• Identify and onboard new distributors, wholesalers, and institutional clients.
• Negotiate contracts, pricing structures, and sales terms with major clients and partners.
• Work closely with marketing to design promotional campaigns that increase brand visibility and market penetration.
• Manage relationships with distributors, ensuring optimal stock levels and sales performance.
• Monitor distributor activities, performance, and compliance with company policies.
• Conduct periodic business reviews with distributors and regional sales representatives.
• Support distributors with sales training, marketing materials, and trade incentives.
• Lead, mentor, and motivate a team of regional sales managers and field sales executives.
• Define clear KPIs, track performance, and ensure consistent achievement of sales targets.
• Conduct regular field visits and performance evaluations.
• Facilitate training and capacity building for the sales team on product knowledge, negotiation, and customer relationship management.
• Provide management with periodic reports on sales performance, market trends, and forecast updates.
• Offer actionable insights to guide production planning and marketing strategies.
• Coordinate with marketing for brand-building activities and new product launches.
• Liaise with R&D and quality teams for product improvement based on market feedback.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, or related field.
• MBA or postgraduate degree in Sales/Marketing (an added advantage).
• Minimum of 10 years of sales experience in the FMCG or hygiene products industry, with at least 5 years in a managerial or national role.
• Proven track record in managing distributors and achieving sales growth in a fast-moving consumer goods environment.
• Experience in diaper, Underlay pad, sanitizing wipes, or related hygiene product lines is highly preferred.

Compensation & Benefits

• Competitive salary and performance-based incentives.
• Official vehicle and travel allowances.
• Health and insurance benefits.
• Annual bonus based on achievement of business objectives.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their CV to: michael@wemydrbrowns.com using the Job Title as the subject of the email.