Area Sales Manager (ASM) – FMCG at Sonia Foods Industries (11 Openings)

Sonia Foods Industries is one of the leading tomato products processing factories in West Africa. Its headquarter is located in Lagos-Ibadan Expressway, KM 39. The company produces Tomato Mix, Peppe & Onion Tomato Seasoning Mix, Curry Powder and Thyme Leaves, under the brand name Sonia. The factory is located in Ikorodu Shagamu Express Road, Onigbagbe/Sotubo Village, Shagamu Ogun State, Nigeria.

We are recruiting to fill the position below:

Job Title: Area Sales Manager (ASM) – FMCG

Locations: Lagos; Ibadan, Oyo; Ilorin, Kwara; Osogbo, Osun; Port Harcourt, Rivers; Onitsha, Anambra; Yola, Adamawa; Kano, Bayelsa, Sokoto, and Ogun
Employment Type: Full-time

Description

• We are seeking an experienced and results-driven Area Sales Manager (ASM) with a strong background in FMCG sales, particularly within the non-dairy products, milk, or related product categories.
• The ideal candidate will be responsible for driving sales performance, managing distributor relationships, and leading the regional sales team to achieve set targets and overall business objectives.

Key Responsibilities

• Develop and implement effective sales strategies to achieve regional sales targets.
• Manage and support distributors to ensure consistent product availability and visibility.
• Lead, coach, and motivate the sales team to achieve individual and collective goals.
• Conduct regular market visits to monitor market trends, competitor activities, and retail execution.
• Ensure timely collection of payments and efficient stock management within the region.
• Prepare periodic sales reports and provide insights to support management decisions.
• Build strong trade relationships with key accounts and customers.
• Drive the execution of marketing and promotional activities within the area.

Requirements & Qualifications

• Bachelor’s Degree in Business Administration, Marketing, or any related field.
• Minimum of 8 years of proven sales experience in FMCG, with at least 2 years as an Area Sales Manager.
• Strong background in NDC sales and experience with milk or dairy-related product lines.
• Excellent leadership, negotiation, and interpersonal skills.
• Strong analytical and reporting abilities.
• Proficiency in MS Office (Excel, PowerPoint, Word).
• Must be self-driven, target-oriented, and adaptable to a fast-paced sales environment.

Application Closing Date
10th November, 2025.