Digital Marketing Specialist at Recare Limited

Recare is a leader in the marketing of Personal style products in Africa. With operations in Nigeria and South Africa, we provide key products and solutions to the beauty industry.

We are recruiting to fill the position below:

Job Title: Digital Marketing Specialist

Location: Isolo, Lagos
Employment Type: Full-time
Reporting to: Marketing Manager
Department: Marketing

Job Summary

• We are seeking a skilled and an experienced Digital Marketing Specialist who will play a vital role in shaping the company’s brand reputation and building a vibrant online community.
• The individual is responsible for developing and executing highly effective digital marketing strategies, managing all digital assets, and building a vibrant and engaged online community.

Job Responsibilities

• Develop Strategies: Create and implement online marketing strategies using various digital channels.
• Conduct Market Research: Analyze customer needs and competitor offerings to identify target audiences and marketing opportunities.
• Create Content: Produce engaging content such as blog posts, videos, and ads for different digital platforms.
• Manage Campaigns: Execute and optimize paid advertising campaigns (like PPC) and organic search strategies to increase visibility.
• Analyze Performance: Monitor and analyze campaign data using tools like Google Analytics to track key metrics, understand what works, and report on return on investment (ROI).
• Optimize Platforms: Improve user experience and performance of websites and other digital platforms to drive traffic and conversions.
• Content Marketing: Creating and managing various forms of content to attract customers.
• Social Media Marketing: Developing and managing a brand's social media presence to engage users.
• Pay-Per-Click (PPC)/Search Engine Marketing (SEM): Managing paid advertising campaigns on search engines and other platforms.
• Data Analytics: Using tools to analyze website traffic and campaign performance, such as Google Analytics.

Qualifications and Experiences

• Bachelor’s Degree in Marketing, Communications, digital marketing, or a related field.
• 10 - 15 years of work experience in digital marketing, social media management, content creation, and website management
• Proficiency in social media platforms, content management systems (CMS), and website analytics tools.
• Experience with email marketing platforms, marketing automation, and CRM systems.
• Familiarity with search engine optimization (SEO) techniques and keyword research.
• Proficient in data analysis, reporting, and Google Analytics.
• Experience with digital advertising platforms (Google Ads, Facebook Ads, etc.) and SEM campaigns.

Competencies:

• Strong understanding of branding, marketing principles, and integrated marketing communications.
• Strong knowledge of digital marketing strategies and tactics, including SEO, social media marketing, content marketing, email marketing, and digital advertising.
• Excellent understanding of social media platforms, trends, algorithms, and best practices.
• Proficiency in digital marketing tools, analytics platforms, and CMS (WordPress, Joomla, etc.).
• Proficiency in content development, including writing, editing, and curating engaging and shareable content. Yes Solid understanding of website management, user experience (UX), and responsive design principles.
• Search Engine Optimization (SEO): Improving organic search rankings to make content more visible.

Application Closing Date
30th November, 2025.