Area Sales Manager at DAG Industries Nigeria Limited - 2 Openings

We provide the most popular range of Bajaj motorcycles, Bajaj tricycles, Bajaj genuine spares, MRF tyres, DAG lubricants and unfaltering after sales service. Backed by its untiring team of professional and trained technicians, authorized service stations and its own service center, DAG has been instrumental in developing Nigeria through building infrastructure and creating jobs thereby providing a livelihood for the common people in Nigeria. We at DAG are committed to provide genuine spare parts, accessories, and a never failing support to its customers and business associates.

We are recruiting to fill the position below:

Job Title: Area Sales Manager

Locations: Lagos & Ogun
Employment Type: Full-time
Department: Sales & Marketing
Reports To: Regional Sales Manager / Business Head

Job Summary

• The Area Sales Manager (ASM) is responsible for achieving sales targets, expanding market share, and managing dealer/distributor networks within the assigned territory.
• The role involves developing and executing effective sales strategies, leading a sales team, and ensuring customer satisfaction in line with the company’s goals within the automobile sector.

Key Responsibilities
Sales & Business Development:

• Achieve monthly, quarterly, and annual sales targets for vehicles, spare parts, and accessories.
• Identify and develop new business opportunities, markets, and dealer networks.
• Implement sales strategies and campaigns to increase brand presence and market penetration.
• Monitor competitors’ activities, pricing, and marketing strategies to maintain market competitiveness.

Dealer / Channel Management:

• Manage existing dealers and appoint new dealers in the assigned area.
• Ensure dealers adhere to company standards for sales, service, and customer satisfaction.
• Conduct regular visits to dealers for performance reviews and sales support.
• Support dealers with inventory planning, retail financing, and promotional activities.

Team Leadership & Performance Management:

• Supervise and motivate Territory Sales Executives and Dealer Sales Consultants.
• Set clear sales objectives and performance metrics for the team.
• Conduct training, coaching, and performance reviews to enhance sales productivity.

Customer Relationship Management:

• Ensure customer satisfaction through efficient complaint handling and after-sales follow-up.
• Build and maintain strong relationships with key customers, fleet owners, and corporate clients.

Reporting & Market Analysis:

• Prepare and submit periodic sales reports, forecasts, and market intelligence reports.
• Analyze sales data and recommend corrective actions for underperforming markets or dealers.

Key Performance Indicators (KPIs)

• Achievement of sales and revenue targets.
• Dealer network growth and retention.
• Customer satisfaction scores.
• Market share growth in assigned territory.
• Timely submission of sales reports and forecasts.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Business Administration, or a related field.
• 3 – 5 years experience in sales management, preferably in the automobile industry (passenger or commercial vehicles, two-wheelers, or spare parts) or FMCG.
• Proven track record in achieving sales targets and managing dealer networks.

Skills & Competencies:

• Strong negotiation and communication skills.
• Excellent leadership and team management abilities.
• In-depth knowledge of automobile products, market trends, and customer behavior.
• Analytical thinking and problem-solving skills.
• Proficiency in MS Office and CRM/sales tracking tools.
• Willingness to travel extensively within the assigned region.

Salary
N200,000 - N250,000 / month

Application Closing Date
20th October, 2025.

How to Apply
Interested and qualified candidates should send their CV to: Kingsley.o@bajajnigeria.com using the Job Title as the subject of the email.