Data Analyst & Writer - Audience Engagement at Business Day Newspaper

Business Day Newspaper - Established in 2001, is a daily business newspaper based in Lagos. It is the only Nigerian newspaper with a bureau in Accra, Ghana. It has both daily and Sunday titles. It circulates in Nigeria and Ghana.

We are recruiting to fill the position below:

Job Title: Data Analyst & Writer - Audience Engagement

Location: Lagos
Job Type: Full-time

Job Summary

• We are looking for a versatile Data Analyst & Writer who blends analytical precision with creative storytelling to deepen audience engagement.
• The ideal candidate will use data insights to shape editorial direction, craft compelling stories (listicles), and drive measurable growth in readership and interaction across digital platforms.

Key Responsibilities
Data & Audience Insights:

• Analyse audience behaviour, traffic trends, and engagement data using Google Analytics 4, SQL, Excel, and Google Sheets.
• Translate complex data into clear insights and recommendations that inform editorial strategy and content planning.
• Build reports and dashboards to track KPIs such as page views, retention, CTR, and session duration.

Writing & Content Creation:

• Write and edit listicles, feature stories, and profile pieces that align with audience interests and editorial goals.
• Use data and SEO insights to guide story angles, headlines, and formats that maximise visibility and impact.
• Collaborate with editors to develop content that combines journalistic quality with engagement metrics.

Audience Growth & Engagement:

• Leverage audience segmentation and data storytelling to boost engagement across web and social platforms.
• Spearhead data-driven content experiments that improve audience retention by 20–25%.
• Monitor performance of published content and iterate based on analytics-driven feedback.

Cross-Team Collaboration:

• Partner with editorial, marketing, and product teams to align data insights with content strategy.
• Contribute to special projects, including M&A insights, trend analysis, and audience research reports.

Key Achievements (Expected Outcomes):

• Deliver actionable insights that increase content visibility and drive sustained audience growth.
• Produce high-impact writing that meets or exceeds engagement and retention goals.
• Strengthen the link between data, storytelling, and strategic editorial decision-making.

Required Skills & Qualifications

• Bachelor’s Degree in Data Analytics, Communications, Journalism, or related field.
• 3–5 years of experience in data analytics and content creation within a digital media or publishing environment.
• Advanced proficiency in Excel, Google Sheets, SQL, and Google Analytics 4.
• Strong writing and editing skills with proven ability to create engaging, insight-driven stories.
• Understanding of SEO, audience segmentation, and digital engagement metrics.

Preferred Skills:

• Experience with data visualisation, sentiment analysis, or business intelligence tools.
• Familiarity with media analytics dashboards, newsroom data workflows, or storytelling automation tools.
• Interest in digital storytelling, public sentiment trends, and audience engagement innovations.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should forward their CV and a compelling cover letter to: businessdayhr@businessday.ng using the Job Title and Name as the subject of the email.