Traditional Sales Supervisor at Clyne Paper Limited

Clyne Paper Limited is a fast-growing tissue manufacturing company dedicated to producing high-quality toilet rolls, facial tissue paper, and serviettes. With a commitment to excellence, innovation, and efficiency, the company aims to become a trusted household name in Nigeria’s FMCG sector.

We are recruiting to fill the position below:

Job Title: Traditional Sales Supervisor

Location: Kuje, Abuja (FCT) 
Employment Type: Full-time
Reports to: Area Sales Manager / Sales Director
Work Mode: Physical (Onsite)
Work Hours: Mon-Fri (8am – 5pm)

Role Overview

• The Traditional Sales Supervisor is responsible for driving end-to-end sales growth across open markets, retail outlets, wholesalers, and distributors within the assigned state.
• This role demands a hands-on field leader who can deliver on sales targets, expand distribution, manage relationships, and lead a team of frontline sales representatives.
• The supervisor serves as the execution engine for the company’s strategy in traditional trade, ensuring that Clyne Paper products are available, visible, and dominant in the marketplace.

Key Responsibilities
Sales Leadership & Performance Delivery:

• Translate the company sales strategy into actionable market plans for the assigned state.
• Own and deliver monthly, quarterly, and annual volume/revenue targets.
• Drive numeric and weighted distribution across all market clusters (open markets, wholesalers, key retailers).
• Develop territory growth plans and ensure execution discipline.

Distributor & Trade Channel Development:

• Identify, recruit, and onboard new distributors and sub-distributors, ensuring optimal stock availability.
• Negotiate trade terms, pricing, and incentives in line with company policies.
• Monitor distributor health (sales, stock turnover, payment discipline, route coverage).
• Build strong long-term partnerships that drive loyalty and share of wallet.

People Management & Capability Building:

• Directly manage a team of Traditional Sales Representatives (TSRs).
• Set clear daily/weekly objectives, review performance, and provide coaching.
• Conduct field accompaniment, on-the-job training, and performance evaluations.
• Instill a culture of accountability, high performance, and ethical sales practices.

Market Execution & Visibility:

• Implement trade activations, consumer promotions, and market storms.
• Ensure effective deployment of merchandising materials, product displays, and branding assets.
• Monitor and enforce availability, pricing consistency, and product freshness in the market.
• Benchmark competitor activities and activate counter strategies quickly.

Commercial & Financial Accountability:

• Ensure timely payments and collections by monitoring customer payment terms.
• Track cash sales, monitor credit terms, and ensure zero tolerance for bad debt.
• Provide daily and weekly reconciliation reports on collections versus sales.
• Enforce strict compliance with company credit and cash policies and reduce overdue receivables.
• Track vehicle utilization, route profitability, and market expenses to ensure cost efficiency.
• Maximize ROI on all market activations and trade spend.

Market Intelligence & Strategic Reporting:

• Provide management with timely insights on market trends, consumer behavior, and competitor threats.
• Recommend pricing adjustments, product mix optimization, and tactical sales initiatives.
• Submit structured daily/weekly/monthly reports on team activity, sales outcomes, and market issues.

Key KPIs

• Sales Volume & Revenue Growth: Achievement of monthly/quarterly targets.
• Numeric Distribution Expansion: Number of new outlets and distributors added.
• Visibility & Execution Score: Compliance with merchandising/activation standards.
• Collections & Credit Management: Payment compliance and reduction of overdue debt.
• Team Productivity: Coverage efficiency, strike rate, and sales conversion.
• Market Share Growth: Increased presence versus competitors in target clusters.

Key KPIs (updated with Payments)

• Collections & Payment Discipline: 100% compliance with agreed credit terms and reduction in outstanding debt.
• Bad Debt Control: Zero tolerance for uncollected or lost payments.
• Reconciliation Accuracy: Timely submission of accurate collection and remittance report

Requirements

• B.Sc./HND in Business, Marketing, or related discipline (MBA is an added advantage).
• 5 - 7 years’ progressive FMCG sales experience, with at least 2–3 years in a supervisory/leadership role.
• Strong knowledge of traditional trade ecosystems and distributor networks in Northern Nigeria.
• Proven track record of meeting and exceeding ambitious sales targets.
• Excellent leadership skills with ability to inspire, discipline, and grow a sales team.
• Strong commercial acumen, negotiation skills, and financial discipline.
• Resilient, high-energy, and highly field-oriented personality.
• Proficiency in MS Excel, CRM tools, and territory sales trackers.

Salary and Benefits

• N200,000 Net Salary
• Transport & Call Card Allowance
• HMO
• Leave Allowance
• 13th Month Salary
• Leave (Annual, Casual, Exam, Medical, Maternity, Paternity).

Application Closing Date
18th November, 2025.