Head of Marketing at a Dynamic Technology-Driven Company - WorkPrime Resources Limited

WorkPrime Resources Limited - Our client, Dynamic Technology-Driven Company, powering multiple ventures aimed at transforming how Africans live, learn, trade, and transact. With a strong presence in e-commerce, Edutech, and Finance (Loans and POS Services). It connects users, merchants, and vendors effortlessly while redefining the digital experience across sectors.

They are recruiting to fill the position below:

Job Title: Head of Marketing

Location: Lagos 
Employment Type: Full-time

Job Description

• The Marketing Head will lead and drive the overall marketing strategy across all the organisation’s business units.
• This includes overseeing branding, digital marketing, customer acquisition, public relations, and growth marketing initiatives.
• The ideal candidate is a results-oriented strategist with strong leadership skills, capable of turning vision into measurable growth, while maintaining a consistent brand message across all platforms.

Responsibilities
Strategy & Leadership:

• Develop and execute comprehensive marketing strategies aligned with company goals and business unit objectives.
• Lead the marketing and sales team and oversee agency/vendor relationships.
• Provide marketing insights and reports to executive leadership for strategic decisions.
• Set clear KPIs for each campaign and business line, ensuring effective ROI tracking.

E-commerce:

• Plan and execute customer acquisition and retention campaigns across digital platforms.
• Collaborate with product and sales teams to grow vendor and customer adoption.
• Drive performance marketing (SEM, display ads, influencer campaigns) to increase app downloads and transactions.
• Optimize marketplace visibility through SEO, partnerships, and promotions

Edutech:

• Lead outreach campaigns to drive course enrollments and brand awareness.
• Collaborate with the academic and tech teams on landing pages, webinars, and email marketing.
• Drive tutor recruitment and educational partnerships.
• Loan and POS Business

Loans and POS Business:

• Design campaigns to promote loan offerings and POS device deployments.
• Ensure regulatory-compliant financial messaging and transparency.
• Build trust in financial products through storytelling and social proof.

Branding & Communications:

• Ensure consistent brand messaging across all customer touchpoints and business units.
• Oversee PR initiatives, press releases, and corporate communication.
• Manage social media strategies, community engagement, and content calendars.

Team Management & Development:

• Recruit, train, and mentor high-performing marketing professionals.
• Manage team performance, budgets, and timelines.
• Foster a culture of creativity, experimentation, and accountability.

Performance Metric (KPI):

• Customer acquisition and retention rates across all verticals
• ROI on marketing campaigns
• Website and app traffic growth
• Social media engagement and brand visibility
• Lead conversion rates
• Market share and revenue contribution
• Career growth in a rapidly expanding tech ecosystem

Requirements

• Bachelor’s Degree in Business Administration, Operations Management, or related field (MBA or certifications a plus).
• 5 – 10 years of marketing leadership experience, preferably in tech, e-commerce, or fintech sectors.
• Proven success with multi-channel marketing strategies and performance marketing.
• Experience with marketing automation tools, data analytics, and CRM platforms.
• Excellent communication, leadership, and stakeholder management skills.
• Creative, analytical, and hands-on approach to marketing.

Key Competence:

• Strategic Planning and Execution
• Data-Driven Decision Making
• Digital & Performance Marketing
• Brand Management & Positioning
• Campaign Management
• Leadership & Team Building
• Strong Copywriting & Communication Skills

Salary
N500,000 - N650,000 Monthly.

Application Closing Date
10th November, 2025.

How to Apply
Interested and qualified candidates should send their CV to: workprimeandpartners@gmail.com using the Job Title as the subject of the email.

Note: For more information contact or WhatsApp 08070893788.