Sales Executive at Brands And Trade Limited

Brands and Trade Limited is a unique distribution and logistics company in Lagos poised to disrupt the distribution landscape. We have a team of thinkers and doers, some of whom are supply chain and distribution experts who share a singular commitment to the job done. This includes our investors and directors who are not active in day-to-day operations.

Brands and Trade has a track record of achievements, successes and capacity enhancement in retail distribution thereby opening opportunities for new partnerships and growth. We constantly invest in technology, building the right infrastructure, and deploying bespoke tools and applications for superior inventory management. This is in line with our commitment to delivering the highest standards of service to every customer. Brands and Trade distributes many world-class brands and products across five categories: Wine and Spirits; Beverages (alcoholic and non-alcoholic); Hygiene, Home, and Personal Care; Oil, Cereals and Grains; and Animal and pet care. We are a benchmark distribution partner for many multi-billion-naira businesses in Nigeria including International Breweries (Ab-InBev), Monument Distillers, Grand Cereals and Oils Limited and 2Sure (Life Care Division of SevenUp Bottling Company Ltd).

We are recruiting to fill the position below:

Job Title: Sales Executive

Location: Ajah / Abraham Adesanya - Lagos
Employment Type: Full-time

Job Summary 

• As a Sales Executive in the FMCG industry, you will be responsible for driving sales and increasing market share for the company's products.
• You will manage relationships with retailers, distributors, and other key stakeholders to achieve sales targets. Your role will involve identifying new sales opportunities, maintaining customer satisfaction, and ensuring product availability and visibility in the market.

Key Responsibilities
Sales Strategy and Planning:

• Develop and implement effective sales strategies to achieve sales targets and grow market share.
• Analyze market trends and consumer behavior to identify new sales opportunities and areas for growth.

Customer Relationship Management:

• Build and maintain strong relationships with key customers, including retailers, distributors, and wholesalers.
• Conduct regular visits to customers to understand their needs and provide appropriate solutions.
• Address customer inquiries, resolve complaints, and ensure high levels of customer satisfaction.

Sales Execution:

• Present, promote, and sell products to existing and prospective customers.
• Ensure product availability, proper display, and visibility in retail outlets.
• Negotiate sales contracts, terms, and conditions with customers.

Market Analysis and Reporting:

• Monitor and analyze competitors' activities and market trends.
• Prepare and submit regular sales reports, forecasts, and market analysis to the Sales Manager.
• Provide feedback on customer preferences, product performance, and market conditions.

Promotional Activities:

• Coordinate and implement promotional activities, such as discounts, special offers, and product launches.
• Collaborate with the marketing team to develop and execute marketing campaigns.

Team Collaboration:

• Work closely with the sales team, marketing team, and supply chain to ensure alignment of goals and objectives.
• Share best practices and insights with team members to improve overall sales performance.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Proven experience as a Sales Executive or in a similar sales role within the FMCG industry.
• Strong understanding of sales principles and customer service practices.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to analyze sales data and market trends.
• Proficiency in Microsoft Office and CRM software.
• Self-motivated, results-oriented, and able to work independently.
• Valid driver’s license and willingness to travel as needed.
• Candidates must be residents in Ajah.

Key Competencies:

• Sales and Negotiation Skills: Ability to effectively sell products and negotiate terms with customers.
• Customer Focus: Commitment to providing exceptional customer service and building long-term relationships.
• Analytical Thinking: Ability to analyze data, market trends, and consumer behavior to inform sales strategies.
• Communication Skills: Strong verbal and written communication skills for interacting with customers and team members.
• Time Management: Ability to manage time effectively, prioritize tasks, and meet deadlines.
• Teamwork: Ability to work collaboratively with cross-functional teams to achieve common goals.

Work Environment:

• This position involves regular travel to customer sites, retail locations, and distributors. The Sales Executive will also work in an office environment for planning, reporting, and administrative tasks.

Salary

• N100,000 - N150,000 per month. 

Compensation:

• Competitive salary plus commission/bonus structure. Benefits package includes health insurance and other packages.

Application Closing Date
31st October, 2025.

How to Apply
Interested and qualified candidates should send their CV to: herristoneresources@gmail.com using the Job Title as the subject of the email.