Head of Brand & Marketing at Lebara Nigeria

Lebara Nigeria - Beyond top-tier telecommunications, we have forged strategic partnerships to offer financial services designed to empower the creative industry. Through microloans, device funding, Lebara powered internet hubs, and culture-shaping events to boost the art, culture, tourism and creative economy. we are committed to driving innovation, inclusion, and economic growth.

We are recruiting to fill the position below:

Job Title: Head of Brand & Marketing

Location: Lagos
Job Type: Full Time

Role Description

• This is a full-time, on-site leadership position in Lagos for a creative and strategic Brand & Marketing Head.
• You will be the custodian of the Lebara brand in Nigeria, responsible for crafting and executing a compelling marketing strategy that drives brand awareness, consideration, and loyalty.
• This role involves overseeing all aspects of marketing, including brand strategy, digital campaigns, advertising, public relations, and market research, to position Lebara as the preferred choice for Nigerians.

Key Responsibilities

• Brand Strategy: Develop and implement the long-term brand strategy, ensuring consistent brand messaging and identity across all customer touchpoints.
• Marketing Campaigns: Lead the creation and execution of integrated marketing campaigns (both above-the-line and below-the-line) to support product launches, promotions, and subscriber acquisition goals.
• Digital Marketing: Oversee the digital marketing strategy, including social media management, content marketing, SEO/SEM, email marketing, and performance analytics to drive online engagement and conversions.
• Team Leadership: Manage and inspire the marketing team, including specialists in digital marketing, brand management, and communications.
• Market Intelligence: Conduct market research and competitor analysis to identify market trends, customer insights, and opportunities for growth.
• Budget Management: Develop and manage the annual marketing budget, ensuring optimal allocation of resources and maximizing return on investment (ROI).

Qualifications & Experience

• Education: A Bachelor's Degree in Marketing, Communications, or a related field. An MBA or a Master's degree in a relevant field is a significant advantage.
• Experience: 8–10 years of extensive experience in brand management and marketing, with a proven track record of developing successful digital campaigns. Experience in the telecommunications or a fast-paced B2C industry is essential.
• Skills:
  • Expertise in brand strategy, brand architecture, and brand management.
  • Strong proficiency in digital marketing channels and analytics tools (e.g., Google Analytics, social media insights).
  • Exceptional leadership, creativity, and project management skills.
  • Excellent written, verbal, and presentation skills.
  • Strong analytical and problem-solving abilities.

Certifications (Recommended):

• Certified Professional Marketer (CPM)
• Google Ads/Analytics Certification
• HubSpot Content Marketing Certification

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should send their Resume to: youbelong@lebara.ng using the Job Title as the subject of the email.